A banking relationship is built through many moments. Each one needs the right conversation.
Ujjivan Small Finance Bank’s communication requirements span product discovery, onboarding, activation, everyday service and cross-sell. Our role was to support those needs with creatives for new-to-bank and existing customers, across a wide range of banking products and placements.
The brief: make every message clear in its purpose, relevant to the customer stage and consistent with the bank’s identity.
Connect the product, the customer moment and the place where the message appears.
A detailed mailer has room to explain. A push notification needs a focused prompt. A banking screen needs a clear next step. We organised the creative work around three complementary needs.
Explain the offering.
Present account, deposit, lending and specialised banking propositions with a clear message hierarchy.
Support the relationship.
Shape communication for welcome, activation, service, engagement, cross-sell and upgrade moments.
Fit the channel.
Adapt the creative to email, messaging, notifications, banking interfaces and advertising formats.
One consistent brand expression, with room for every customer need.
THE RELATIONSHIP CONTINUES
A first impression.
A useful reminder.
A reason to stay connected.
Give each product a clear reason to be considered.
From Classic and Maxima Savings Accounts to Digital Fixed Deposits, the advertising work brings the proposition, product cues and call to action into one focused visual.
The communication changes as the relationship grows.
Our wider CLCM scope includes welcome messages, activation prompts, product education, service guidance, cross-sell and account upgrades. Explore the role of each stage, with selected work from the engagement.
Communication stages across the wider engagement. Examples on this page show selected creative work.
Useful communication for the next question, the next choice and the next banking need.
Service mailers help explain how to get things done. Cross-sell introduces another relevant offering. Upsell presents an account upgrade. Each needs its own message and a clear action.
The effort lies in the details: which information leads, what supports it and what the customer can do next.
Selected portfolio creatives, shown in their original form. Product offers and rates belong to the original artwork.
Different spaces. Different treatments. A recognisable banking brand.
A service explainer on WhatsApp, a deposit prompt in a notification and a compact RCS creative each have different space and attention requirements. The execution adapts the information hierarchy to the placement.
Every format asks for a decision.
What should the customer notice first? How much detail does this placement need? Where should the action sit? Explore how those choices appear in a recurring-deposit cross-sell mailer.
An ongoing creative capability across a broad banking portfolio.
The selected work sits within a wider communication scope. Explore the product and channel coverage below.
Accounts, savings & deposits +
Regular, Classic, Garima, Privilege and Maxima Savings Accounts; Digital Savings; Fixed Deposits, Digital Fixed Deposits and Recurring Deposits; Maxima Family Banking, Platina FD and Tax Saver FD; current-account communication.
NRI & specialised offerings +
NRE and NRO accounts, FCNR deposits, remittance and overdraft against FD communication; Ivory programme and mutual-fund communication.
Lifecycle, service & lending +
Welcome mailers, debit-card activation and offers, phone banking, safe banking, UPI Lite, Rewardz points, insurance, two-wheeler, home and gold loans; new-to-bank, existing-customer, cross-sell and upgrade communication.
Banking interfaces & media formats +
Mobile and web banners, ATM screens, branch TVs, internet and mobile banking pre-login and post-login placements, Hello Ujjivan, EZY IB and MB, in-app notifications, Refer Now and Apply Now placements, email, WhatsApp, push notifications, RCS, Performance Max and responsive advertising creatives.
A body of communication supporting the bank across products, customer moments and channels.
The engagement delivered product creatives, service messages, cross-sell and upsell mailers, and adaptations for messaging and advertising placements. Together, the work demonstrates Tuskmelon’s ability to support a bank’s ongoing communication needs with attention to the purpose of each message.
Across product lines.
Creative support for everyday, business and specialised banking propositions.
Across customer stages.
Communication for discovery, welcome, activation, service and relationship growth.
Across channel requirements.
Different information densities and formats, connected by the bank’s brand identity.
Supporting the banking relationship, one customer conversation at a time.
Every brand has important moments to communicate. See how we approach them for other clients.
Explore More Works