Equitas Bank's digital team.Based at Tuskmelon.
Different audiences. A reason for each to care.
From retirement plans to premium banking and match-day moments, each piece starts with a customer’s reason to pay attention. Select an image or play a film to explore.
Explore more work
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See the thinking behind each serviceMany banking needs. One team that knows the bank.
A retiree looking for certainty. A shop owner preparing for the season. An NRI banking across time zones. Each needs a different reason to choose Equitas.
Start with the customer.
We connect the product to what it makes possible, then choose the idea and format that will make sense to that audience.
Carry it through as one team.
Strategy, creative and media share the same product facts, brand voice and bank review process, across every service.
One partnership. Connected capabilities.
Explore the part of the partnership most relevant to your brief. Each page explains the audience, the approach and how the service is delivered.
A reason to notice.
A clear next step.
Good banking communication has more than one job. It earns attention, makes the product relevant and helps people take the next step.
Across Equitas’s channels, we shape each message around what the customer needs at that moment.
Build your next brief with us
Start with a life people recognise.
A retirement aspiration gives a fixed deposit message a human starting point.
Social media ↗
Give the product room to explain.
Email brings the proposition into focus, with a clear hierarchy and a visible call to action.
Email marketing ↗
Make the next step easy to find.
Branch information and a dedicated locator connect digital interest with a place to visit.
Branch discovery ↗From the first brief to the final approval.
Understand the brief
We start with the audience, the product or occasion, and the information shared by the bank.
Develop the work
We shape the story, copy and visuals around the message, keeping product details and required terms in view.
Review together
We share the work with Equitas, incorporate feedback and take it through the bank’s approval before it goes live.
Our experience working with multiple NBFC brands has made us familiar with the care financial communication needs. We work with the Equitas team to check product claims, required disclosures and brand guidelines, carrying those checks through the creative process and the bank’s approval.
Recognised by the bank itself.
Five years in, Equitas named Tuskmelon its Best Digital Agency.
Best Digital Agency, awarded by Equitas Bank.
Recognised by the client for creative strategy, digital transformation and campaign execution across platforms.
What does your next brief need to achieve?
A product launch, a clearer customer journey or a team across channels. Tell us who you need to reach and what you want them to do.
Continue to Tuskmelon’s enquiry form. Share your goals, scope and timing to start the conversation.