Banking communication that is clear,accurate and easy to follow.

City Union Bank speaks to two very different audiences: the people who work inside the bank and the customers who use its services.

Employees

Need training that builds confidence, from product knowledge and information security to cash handling.

Customers

Need simple, step-by-step guidance for mobile banking and net banking.

The brand

Needs films that carry its character and heritage.

The opportunity? Bring all three kinds of video under one production partner and one dependable process.

Three kinds of video. One way of working.

We organised CUB’s video needs into three streams, each with its own purpose and tone, and ran all of them through the same phased production model.

  1. 01E-learning videosStory-led training for bank employees, covering product enablement, information security and cash management. Relatable characters and real branch situations turn policy and product detail into something people can follow and recall.
  2. 02DIY videosClear, step-by-step how-to videos for CUB’s digital channels, including the mobile banking app and net banking. Each video takes one task and walks the viewer through it, screen by screen.
  3. 03Marketing videosBrand and heritage films that carry CUB’s character to a wider audience.

The idea is simple: different videos for different audiences, built with the same discipline.

A trainer presenting Savings Bank Account variants
General customer category: CUB Labh, Nidhi, Vriddhi, Ananda and Samrudhi
An employee listening in a branch training session
An employee asking a question in a training session

Every phase has a purpose.

Every CUB video moves through three phases. Each phase has a clear output and a clear approval point before the next one begins.

01ALPHAScript it.Every video begins on paper. We develop the script, the scene flow, the on-screen messaging and the learning or action points, and check every product detail against the latest bank-approved material. The script is reviewed and approved with CUB before anything moves forward.
02BETAVisualise it.The approved script becomes a storyboard. We define scene composition, locations, character moments, on-screen text and transitions, so CUB can see how the video will look and flow before production starts.
03GOLDBring it to life.With the storyboard approved, we move into production: visuals, motion graphics, voiceover and post-production, through to the final edit and delivery.

From first script to final video, each phase is built to keep the work accurate, consistent and on track.

DIY video: enter the OTP sent to your registered mobile number
DIY video: on the login screen, select login

Bank communication carries product terms, charges, limits and security guidance. A single wrong figure or unclear step can mislead a customer or confuse an employee.

A correction at script stageis a line edit.
The same correction after productionis a re-edit or a reshoot.

A phased model keeps that risk low. So we do the careful thinking early and build only on what has been agreed. The Alpha, Beta, Gold model works on three principles:

  1. 01Get it right on paperScripts are checked against bank-approved material before any visual work begins.
  2. 02Agree before we buildStoryboards let CUB see and approve the look, flow and on-screen text in advance.
  3. 03Produce with confidenceBy the Gold phase, the content is settled and production can focus on quality and delivery.

The shift: from reviewing finished videos to shaping them together, phase by phase.

A customer asking how each variant helps her make informed decisions
A trainer explaining what happens if the customer is hospitalised
Explainer graphic on maintaining the monthly average balance
A trainer presenting the maintenance balance graphic

Training, guidance and brand films. Delivered through one process.

Our approach supports City Union Bank’s ongoing video requirements across employee learning, customer guidance and brand storytelling.

Video produced
0+ mins

Across e-learning modules, DIY how-to videos and marketing films.

Video streams, one production model
0

E-learning, DIY and marketing videos, all delivered through the same Alpha → Beta → Gold process.

Average turnaround
0 working days

From approved script to final delivery.

Structured iterations and approvals
Alpha→Beta→Gold

Client feedback is built into every phase, so refinements happen early and the final video reflects what was agreed.

One bank. A full range of video needs. By combining story-led scripting, clear storyboarding and a disciplined production process, Tuskmelon gives City Union Bank a dependable video partner for training, guidance and brand communication.

When every detail matters, process is part of the craft. See how we bring it to other brands.

Explore More Works
Client: City Union BankScope: E-learning, DIY and marketing videosAgency: Tuskmelon