/* Base reset (matches the hosted preview) */
*,*::before,*::after{box-sizing:border-box}
:root{padding-top:env(safe-area-inset-top,0px);padding-bottom:env(safe-area-inset-bottom,0px)}
body{margin:0}
img{max-width:100%}
[hidden]{display:none!important}
/* Layout: follows the PDF. Blue hero with kolam, then white editorial rows (label left, story right),
   full-bleed poster rows and film holders between them, results grid, street photos, closing row. */
:root{
  --blue:#2E3191; --blue-deep:#232671; --red:#E88024; --marigold:#E88024;
  --bg:#FFFFFF; --soft:#F5F7FB; --ink:#111522; --muted:#5E6474; --line:#E3E6EE;
  --f-display:"Anek Latin","Arial Narrow",system-ui,sans-serif;
  --f-body:"Instrument Sans","Helvetica Neue",Helvetica,Arial,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --gut:max(16px,env(safe-area-inset-left,0px)); --gutr:max(16px,env(safe-area-inset-right,0px));
  --ease:cubic-bezier(.16,1,.3,1);
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--f-body);font-size:16px;line-height:1.65;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:4px}
p{margin:0}
h1,h2,h3{margin:0}
.wrap{max-width:1180px;margin-inline:auto;padding-left:var(--gut);padding-right:var(--gutr)}

/* progress + nav */
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--bg)}
.progress{position:fixed;left:0;top:env(safe-area-inset-top,0px);height:2px;width:100%;transform-origin:0 50%;transform:scaleX(0);background:var(--blue);z-index:70}
.nav{position:fixed;top:env(safe-area-inset-top,0px);left:0;right:0;z-index:50;border-bottom:1px solid transparent;transition:background .4s,border-color .4s,transform .5s var(--ease)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:16px}
.nav .brand{font-size:13px;font-weight:600;letter-spacing:.02em;color:#fff;text-decoration:none}
.nav .brand span{opacity:.7;font-weight:400}
.nav ul{display:flex;gap:2px;list-style:none;margin:0;padding:0}
.nav ul a{font-size:13px;text-decoration:none;color:rgba(255,255,255,.78);padding:6px 11px;border-radius:99px;transition:color .3s,background .3s}
.nav ul a:hover,.nav ul a.on{color:#fff;background:rgba(255,255,255,.14)}
.nav.solid{background:rgba(255,255,255,.88);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-color:var(--line)}
.nav.solid .brand{color:var(--ink)}
.nav.solid ul a{color:var(--muted)}
.nav.solid ul a:hover,.nav.solid ul a.on{color:var(--ink);background:var(--soft)}
@media (max-width:900px){.nav ul{display:none}}

/* HERO: matches the reference */
.hero{position:relative;background:linear-gradient(180deg,#373AA2 0%,var(--blue) 50%,var(--blue-deep) 100%);color:#fff;overflow:hidden;isolation:isolate}
.hero .wrap{min-height:clamp(520px,100svh,860px);display:grid;place-items:center;text-align:center;padding-block:96px 72px;position:relative}
.kolam{position:absolute;left:50%;top:50%;width:clamp(420px,62vh,640px);aspect-ratio:1;transform:translate(-50%,-50%);z-index:-1;pointer-events:none}
.kolam path{fill:none;stroke:rgba(255,255,255,.12);stroke-width:2.4;stroke-linecap:round}
.kolam circle{fill:rgba(255,255,255,.14)}
.hero-inner{display:grid;justify-items:center;gap:clamp(22px,3.2vh,34px)}
.hero-logo{width:clamp(190px,17vw,250px);height:auto}
.hero h1{font-family:var(--f-body);font-size:clamp(17px,1.55vw,22px);line-height:1.38;font-weight:400;letter-spacing:0;max-width:30em}
.hero h1 strong{display:block;font-weight:700}
.hero h1 .ln{display:block;overflow:hidden}
.hero h1 .ln>span{display:inline-block}
.js .hero-logo{opacity:0;transform:translateY(18px) scale(.96);transition:opacity 1.2s var(--ease) .5s,transform 1.4s var(--ease) .5s}
.js .hero h1 .ln>span{transform:translateY(105%);transition:transform 1.1s var(--ease)}
.hero.go .hero-logo{opacity:1;transform:none}
.hero.go h1 .ln>span{transform:none}

/* reveal */
.js [data-reveal]{opacity:0;transform:translateY(32px);transition:opacity 1s var(--ease),transform 1.1s var(--ease)}
.js [data-reveal].in{opacity:1;transform:none}
.js [data-reveal="img"]{opacity:1;transform:none;position:relative;overflow:hidden}
.js [data-reveal="img"]::after{content:"";position:absolute;inset:0;background:var(--bg);transform-origin:50% 0;transition:transform 1.3s var(--ease);z-index:3;pointer-events:none}
.js [data-reveal="img"].in::after{transform:scaleY(0)}
.js [data-reveal="img"] img{transform:scale(1.14);transition:transform 1.8s var(--ease)}
.js [data-reveal="img"].in img{transform:scale(1)}
.js [data-reveal="words"]{opacity:1;transform:none}
.js [data-reveal="words"] .w{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.06em}
.js [data-reveal="words"] .w>span{display:inline-block;transform:translateY(105%);transition:transform .9s var(--ease)}
.js [data-reveal="words"].in .w>span{transform:none}

/* editorial row (the brief pattern) */
.row{padding-block:clamp(72px,9vw,128px)}
.row.soft{background:var(--soft)}
.row-grid{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(32px,6vw,96px);align-items:start}
.side{display:grid;gap:18px;position:sticky;top:96px}
.label{font-size:13px;font-weight:700;letter-spacing:.02em}
.label::after{content:":"}
.tags{display:flex;flex-direction:column;align-items:flex-start;gap:8px}
.tag{font-size:13px;font-weight:500;border:1px solid var(--line);background:var(--bg);padding:6px 12px;border-radius:99px;color:var(--ink)}
.body{display:grid;gap:24px;min-width:0}
.lede{font-family:var(--f-display);font-stretch:90%;font-size:clamp(25px,2.7vw,36px);line-height:1.2;font-weight:500;text-wrap:balance;max-width:26em}
.copy{color:var(--muted);max-width:62ch}
.copy strong{color:var(--ink);font-weight:600}
.callout{border-left:3px solid var(--red);padding:4px 0 4px 22px;font-size:clamp(19px,1.8vw,23px);line-height:1.42;font-weight:500;max-width:34em}
.callout em{font-style:normal;color:var(--red)}
.callout.blue{border-color:var(--blue)}
.callout.blue em{color:var(--blue)}
@media (max-width:820px){.row-grid{grid-template-columns:1fr}.side{position:static}.tags{flex-direction:row;flex-wrap:wrap}}


/* WWL-specific content components within the approved case-study layout. */
button{font:inherit;color:inherit;cursor:pointer}figure{margin:0}video{display:block;max-width:100%}.skip{position:fixed;top:-100px;left:16px;background:white;padding:12px;z-index:100}.skip:focus{top:10px}.hero-logo{object-fit:contain;height:auto}.route-motif{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:clamp(420px,70vh,720px);color:#ffffff;opacity:.09;z-index:-1;pointer-events:none}.hero h1 strong{margin-top:4px}.hero-inner{position:relative}.hero .wrap{isolation:isolate}.posters{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));background:var(--soft)}.poster{display:block;position:relative;overflow:hidden;border:0;padding:0;background:var(--soft);text-align:left}.poster>img{width:100%;height:auto;transition:transform .7s var(--ease)}.poster:hover>img{transform:scale(1.025)}.pcap{display:grid;gap:3px;position:absolute;bottom:0;left:0;right:0;padding:28px 22px 18px;color:white;background:linear-gradient(transparent,#101522d9);font-size:13px;line-height:1.5}.pcap b{font-size:15px;font-weight:600}.pcap>span{opacity:.85}.band{background:var(--blue);color:white}.band .wrap{padding-block:clamp(48px,6vw,80px);text-align:center;display:grid;justify-items:center;gap:12px}.band p{font-size:clamp(17px,1.55vw,22px);line-height:1.5}.band .band-strong{font-weight:700}.news-explorer{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:center;margin-top:12px}.sub-label{font:400 11px/1.5 var(--f-mono);letter-spacing:.04em;color:var(--muted);margin-bottom:10px}.news-description h2{font:600 22px/1.35 var(--f-body);margin-bottom:16px}.small-copy{font-size:13px;line-height:1.6;color:var(--muted);margin-top:16px}.news-controls{display:flex;gap:16px;align-items:center;margin-top:24px}.news-controls button{height:40px;width:40px;border:1px solid var(--line);border-radius:50%;background:white;font-size:18px}.news-controls button:hover{border-color:var(--blue);color:var(--blue)}.news-controls>span{font:400 12px/1.5 var(--f-mono)}.news-card{display:block;border:0;padding:0;background:transparent;text-align:left}.news-card img{max-height:410px;object-fit:contain;width:100%}.news-card>span{font-size:12px;display:block;text-align:right;padding-top:9px;color:var(--muted)}.character-explorer{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:center;margin-top:10px}.pose{display:grid;grid-template-columns:24px 1fr;gap:3px 10px;text-align:left;width:100%;padding:17px 0;background:none;border:0;border-top:1px solid var(--line)}.pose>span{font:400 12px/1.6 var(--f-mono);color:var(--muted);grid-row:1/3}.pose>b{font-weight:600;font-size:16px}.pose>p{font-size:13px;line-height:1.5;color:var(--muted)}.pose.active{color:var(--blue)}.pose.active>span{color:var(--red)}.character-stage{background:var(--soft);border-radius:14px;padding:15px}.character-stage img{width:100%;height:370px;object-fit:contain}.pair{display:flex;align-items:center;gap:24px;border:1px solid var(--line);border-radius:14px;background:white;text-align:left;padding:15px 22px;margin-top:10px}.pair>img{width:42%;max-height:180px;object-fit:contain}.pair>span{font-size:16px;font-weight:600}.pair>span>span{display:block;font-size:13px;font-weight:400;color:var(--muted);margin-top:8px}.sonic{margin-top:8px}.sonic video{width:100%;max-height:390px;aspect-ratio:16/10;object-fit:contain;background:#eeece8;border-radius:4px}.sonic figcaption{font-size:13px;color:var(--muted);padding-top:10px}.reels{display:grid;grid-template-columns:1fr 1fr;background:#f5f7fb}.reels figure{padding:32px clamp(18px,5vw,80px)}.reels video{height:540px;width:100%;object-fit:contain;background:#101522}.reels figcaption{padding:16px 0;display:grid;gap:4px;font-size:13px;color:var(--muted)}.reels figcaption b{font-size:16px;color:var(--ink);font-weight:600}.film-artwork{display:grid;grid-template-columns:1fr 1fr}.film-artwork .poster>img{aspect-ratio:16/9;object-fit:cover}.merchandise{background:var(--soft)}.diary{display:block;position:relative;border:0;padding:0;width:100%;background:var(--marigold);text-align:left}.diary>img{width:100%;max-height:720px;aspect-ratio:16/8;object-fit:cover}.diary>span{display:flex;justify-content:space-between;position:absolute;left:0;right:0;bottom:0;padding:25px 28px 18px;background:linear-gradient(transparent,#161a25a8);color:white;font-size:16px;font-weight:600}.diary>span>span{font-size:13px;font-weight:400}.merch-grid{display:grid;grid-template-columns:1fr 1fr}.merch-grid .poster>img{aspect-ratio:16/10;object-fit:contain;background:white}.merch-grid .pcap{color:var(--ink);background:#ffffffed;padding:12px 22px}.cta{display:inline-flex;align-items:center;justify-self:start;gap:28px;border:1px solid var(--ink);padding:12px 20px;border-radius:99px;font-size:14px;font-weight:500}.cta:hover{color:var(--blue);border-color:var(--blue)}.cta>span{font-size:20px}.credit{display:flex;justify-content:space-between;gap:20px;border-top:1px solid var(--line);margin-top:72px;padding-top:24px;font-size:12px;color:var(--muted)}dialog{padding:0;border:0;background:#fff;color:var(--ink);width:min(1100px,94vw);max-height:94dvh;border-radius:6px}dialog::backdrop{background:#101522d9;backdrop-filter:blur(7px)}.viewer-toolbar{display:flex;justify-content:space-between;align-items:center;gap:20px;padding:16px 22px;border-bottom:1px solid var(--line);font-size:13px}.viewer-toolbar button{border:1px solid var(--line);border-radius:4px;background:white;padding:8px 12px;white-space:nowrap}dialog>img{width:100%;max-height:calc(90dvh - 90px);object-fit:contain;padding:15px}body.viewer-open{overflow:hidden}
@media(max-width:820px){.row-grid{gap:32px}.credit{margin-top:48px;flex-wrap:wrap}.reels figure{padding:24px 18px}.reels video{height:450px}.pair{max-width:600px}}
@media(max-width:620px){.posters,.film-artwork,.merch-grid{grid-template-columns:1fr}.news-explorer{gap:22px;grid-template-columns:1fr}.news-description{max-width:100%}.news-card img{max-height:520px}.news-card{max-width:400px;width:100%;margin:auto}.character-explorer{gap:20px;grid-template-columns:1fr}.character-stage{grid-row:1}.character-stage img{height:350px}.pose-options{display:grid;grid-template-columns:1fr 1fr;gap:0 20px}.pose{padding:15px 0}.pair{gap:14px;padding:12px}.pair>span{font-size:14px}.pair>span>span{font-size:12px}.reels{grid-template-columns:1fr}.reels figure{padding:0}.reels video{height:560px;width:100%}.reels figcaption{padding:18px 16px 28px}.sonic video{max-height:390px;aspect-ratio:4/5}.diary>img{aspect-ratio:4/3}.diary>span{padding:20px 16px 14px;font-size:14px}.diary>span>span{font-size:12px}.credit{display:grid;gap:12px}.viewer-toolbar{padding:12px;font-size:12px}.viewer-toolbar button{font-size:12px}.pcap{padding:30px 16px 16px}.nav.solid{background:rgba(255,255,255,.96)}}
.strategy-tracks{display:grid;grid-template-columns:1fr 1fr;gap:28px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:24px;margin-block:4px}.strategy-tracks article+article{border-left:1px solid var(--line);padding-left:28px}.strategy-tracks h2,.content-routes h2{font:600 18px/1.35 var(--f-body);margin-bottom:12px}.strategy-tracks article>p:last-child{font-size:15px;line-height:1.65;color:var(--muted)}.content-routes{display:grid}.content-routes article{display:grid;grid-template-columns:28px 1fr;gap:16px;border-top:1px solid var(--line);padding-block:23px}.content-routes article>span{font:400 12px/1.6 var(--f-mono);color:var(--blue);padding-top:3px}.content-routes article p{font-size:16px;line-height:1.65;color:var(--muted)}.follower-roadmap{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:20px}.follower-roadmap summary{font-size:16px;font-weight:600;cursor:pointer}.follower-roadmap p{font-size:15px;line-height:1.65;color:var(--muted);margin-top:18px}
@media(max-width:620px){.strategy-tracks{grid-template-columns:1fr;gap:24px}.strategy-tracks article+article{border-left:0;border-top:1px solid var(--line);padding-left:0;padding-top:24px}.content-routes article{grid-template-columns:24px 1fr;gap:12px}.content-routes h2{font-size:17px}}
.page-back{font-size:13px;color:#fff;text-decoration:none;white-space:nowrap}.nav.solid .page-back{color:var(--muted)}.service-navigation{border-bottom:1px solid var(--line);background:var(--bg)}.service-navigation .wrap{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.service-navigation a{display:grid;grid-template-columns:23px 1fr;gap:8px;padding:23px 0;border-bottom:3px solid transparent;font-size:13px;line-height:1.55;color:var(--muted)}.service-navigation a>span{font:400 11px/1.7 var(--f-mono);padding-top:1px}.service-navigation a>b{font-weight:500}.service-navigation a:hover,.service-navigation a[aria-current=page]{border-bottom-color:var(--red);color:var(--blue)}.service-preview{display:block;background:var(--soft)}.service-preview img{height:280px;width:100%;object-fit:contain}.related-services{display:grid}.related-services a{display:grid;grid-template-columns:24px 1fr 18px;gap:15px;border-top:1px solid var(--line);padding:22px 0;font-size:16px;line-height:1.5}.related-services a>b{font-weight:500}.related-services a:hover{color:var(--blue)}.related-services a>span:first-child{font:400 12px/1.7 var(--f-mono);color:var(--muted)}.overview-link{font-size:14px;color:var(--blue);justify-self:start;text-decoration:underline;text-underline-offset:4px}.single-reel video{width:100%;height:530px;object-fit:contain;background:#101522}.single-reel figcaption{display:grid;gap:4px;padding-top:14px;font-size:13px;color:var(--muted)}.single-reel figcaption b{font-weight:600;font-size:16px;color:var(--ink)}.one-reel{grid-template-columns:1fr}.one-reel figure{max-width:800px;width:100%;margin:auto}.collateral-gallery{display:grid;grid-template-columns:1fr 1fr;background:var(--soft);gap:1px}.collateral-gallery .poster{padding:20px;background:white}.collateral-gallery img{height:520px;object-fit:contain;width:100%}.collateral-gallery .pcap{background:#ffffffed;color:var(--ink);padding:14px 22px}.lede a:hover{color:var(--blue)}
@media(max-width:900px){.nav .wrap{gap:18px}.service-navigation .wrap{gap:16px}.service-navigation a{font-size:12px}}
@media(max-width:620px){.service-navigation .wrap{grid-template-columns:1fr;gap:0}.service-navigation a{padding:17px 0;font-size:13px;border-bottom:1px solid var(--line)}.service-navigation a[aria-current=page]{border-bottom:2px solid var(--red)}.page-back{font-size:12px}.service-preview img{height:250px}.related-services a{font-size:15px;gap:10px}.collateral-gallery{grid-template-columns:1fr}.collateral-gallery img{height:460px}.single-reel video{height:500px}.hero h1{max-width:30em}}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* Social portfolio: consistent artwork ratios and captions outside the image. */
.work-showcase{padding-block:clamp(48px,7vw,96px);scroll-margin-top:80px}.work-showcase.soft{background:var(--soft)}.work-heading{max-width:760px;margin-bottom:36px}.work-heading .label{margin-bottom:20px}.work-heading .lede{margin-bottom:20px}.work-grid{display:flex;flex-wrap:wrap;justify-content:center;gap:32px 24px}.work-item{min-width:0;margin:0}.work-grid .work-item{flex:0 0 calc((100% - 48px)/3)}.work-image{display:block;width:100%;padding:0;border:0;background:transparent}.work-image img{display:block;width:100%;height:auto;object-fit:contain}.work-grid .work-image img{aspect-ratio:4/5}.work-image:focus-visible{outline:3px solid var(--blue);outline-offset:5px}.work-item figcaption{display:flex;justify-content:space-between;gap:12px;padding-top:14px;font-size:14px;line-height:1.5;color:var(--muted);text-align:left}.work-item figcaption>span{color:var(--blue)}
@media(max-width:900px){.work-grid{gap:28px 20px}.work-grid .work-item{flex-basis:calc((100% - 20px)/2)}}
@media(max-width:560px){.work-grid .work-item{flex-basis:100%}.work-grid{gap:30px}.work-heading{margin-bottom:28px}.work-item figcaption{font-size:13px}}

/* Drive video selection: preserve the original artwork and align each format. */
.video-grid{display:grid;gap:32px 24px}.video-grid-business{grid-template-columns:repeat(2,minmax(0,1fr));max-width:920px;margin:0 auto 48px}.video-grid-portrait{grid-template-columns:repeat(4,minmax(0,1fr))}.video-work{min-width:0}.video-work video{width:100%;height:auto;aspect-ratio:4/5;object-fit:contain;background:#101522}.video-grid-portrait video{aspect-ratio:9/16}.video-work figcaption{display:grid;gap:5px;padding-top:16px;line-height:1.5}.video-work figcaption b{font-size:15px;font-weight:600}.video-work figcaption span{font-size:13px;color:var(--muted)}
@media(max-width:900px){.video-grid-portrait{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:560px){.video-grid-business,.video-grid-portrait{grid-template-columns:1fr;max-width:380px;margin-inline:auto}.video-grid{gap:32px}.video-grid-business{margin-bottom:32px}}

/* Social artwork follows the approved edge-to-edge poster treatment. */
body[data-page="service-1"] .work-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:0;width:100vw;max-width:100vw;margin-inline:calc(50% - 50vw)}
body[data-page="service-1"] .work-grid .work-item{position:relative;overflow:hidden}
body[data-page="service-1"] .work-grid .work-image img{width:100%;aspect-ratio:4/5;object-fit:contain;transition:transform .7s var(--ease)}
body[data-page="service-1"] .work-grid figcaption{position:absolute;left:0;right:0;bottom:0;pointer-events:none;padding:40px 18px 14px;background:linear-gradient(transparent,rgba(5,10,30,.72));color:#fff;font-size:13px;opacity:0;transform:translateY(10px);transition:opacity .5s var(--ease),transform .6s var(--ease)}
body[data-page="service-1"] .work-grid .work-item:hover figcaption,body[data-page="service-1"] .work-grid .work-item:focus-within figcaption{opacity:1;transform:none}
body[data-page="service-1"] .work-grid .work-item:hover img{transform:scale(1.025)}
@media(hover:none){body[data-page="service-1"] .work-grid figcaption{opacity:1;transform:none}}
@media(max-width:900px){body[data-page="service-1"] .work-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:620px){body[data-page="service-1"] .work-grid{grid-template-columns:1fr}}

body[data-page="service-1"] .news-artwork{padding-top:0}

.newsletter-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0}.newsletter-grid img{width:100%;aspect-ratio:16/9;object-fit:contain;display:block}.newsletter-artwork{padding-bottom:clamp(48px,7vw,96px)}body[data-page="service-1"] #social-work{padding-top:0}@media(max-width:620px){.newsletter-grid{grid-template-columns:1fr}}

/* Social creative gallery: give each artwork space within the page grid. */
body[data-page="service-1"] #social-work .work-grid{display:flex;flex-wrap:wrap;justify-content:center;gap:28px;width:100%;max-width:100%;margin-inline:0}
body[data-page="service-1"] #social-work .work-item{flex:0 0 calc((100% - 56px)/3)}
body[data-page="service-1"] #social-work .work-image img{display:block;transform:none;aspect-ratio:4/5;object-fit:contain}
body[data-page="service-1"] #social-work .work-item:hover img{transform:none}
body[data-page="service-1"] #social-work figcaption{display:none}
@media(max-width:900px){body[data-page="service-1"] #social-work .work-grid{gap:24px}body[data-page="service-1"] #social-work .work-item{flex-basis:calc((100% - 24px)/2)}}
@media(max-width:620px){body[data-page="service-1"] #social-work .work-grid{gap:24px}body[data-page="service-1"] #social-work .work-item{flex-basis:100%;max-width:440px}}

/* A compact transition into the three audience content areas. */
body[data-page="service-1"] .follow-intro{padding-block:clamp(36px,4vw,56px);border-block:1px solid var(--line);background:var(--soft)}
.follow-intro .label{margin-bottom:18px}.follow-intro .lede{max-width:760px;margin-bottom:18px}.follow-intro .copy{max-width:800px;margin-bottom:0}
.more-simple .body{max-width:850px;margin-inline:auto}
.follow-intro{scroll-margin-top:80px}

/* Thin white separators between daily news artwork. */
body[data-page="service-1"] #news-work .work-grid{gap:3px;background:#fff}

/* Consistent spacing across the social case study, without stacked gallery padding. */
body[data-page="service-1"] main>.row{padding-block:48px;scroll-margin-top:72px}
body[data-page="service-1"] main>.follow-intro{padding-block:32px}
body[data-page="service-1"] main>.work-showcase{padding-block:0}
body[data-page="service-1"] .newsletter-artwork{padding-bottom:0}
body[data-page="service-1"] .newsletter-grid{gap:3px;background:#fff}
body[data-page="service-1"] #social-work{padding-bottom:32px}
body[data-page="service-1"] #explainers{padding-top:0;padding-bottom:40px}
body[data-page="service-1"] #more{padding-block:40px}
body[data-page="service-1"] .content-routes article:last-child{padding-bottom:0}
body[data-page="service-1"] .small-copy{margin-top:0}
@media(max-width:620px){body[data-page="service-1"] main>.row{padding-block:32px}body[data-page="service-1"] main>.follow-intro{padding-block:28px}body[data-page="service-1"] .row-grid{gap:24px}body[data-page="service-1"] #more{padding-block:32px}}

/* Second service: compact editorial rhythm and uncluttered evidence galleries. */
body[data-page="service-2"] main>.row{padding-block:48px;scroll-margin-top:72px}
.brand-pair-gallery{padding-bottom:48px}.brand-pair-gallery>.wrap>img{display:block;width:100%;max-height:380px;object-fit:contain;margin:auto}.mascot-roles{display:grid;grid-template-columns:1fr 1fr;gap:32px;max-width:850px;margin:24px auto 0}.mascot-roles article{border-top:1px solid var(--line);padding-top:18px}.mascot-roles h2,.audio-panel h2{font:600 18px/1.4 var(--f-body);margin-bottom:12px}.mascot-roles p{font-size:15px;line-height:1.65;color:var(--muted)}
.brand-motion{padding-block:40px;background:var(--soft)}.brand-motion-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}.brand-motion .label{margin-bottom:18px}.brand-motion .lede{margin-bottom:20px}.brand-motion video{width:100%;max-width:340px;max-height:500px;object-fit:contain;margin:auto;background:#101522}
.sonic-comparison{background:var(--soft);padding-bottom:48px}.sonic-grid{display:grid;grid-template-columns:1fr 1.3fr;gap:32px;align-items:center}.sonic-grid .label{margin-bottom:18px}.audio-panel{padding:28px;background:white;border:1px solid var(--line)}.audio-panel audio{display:block;width:100%;margin-top:24px}.sonic-grid video{width:100%;aspect-ratio:16/9;object-fit:contain;background:#101522}
.guideline-gallery{padding-bottom:48px}.guideline-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px 3px;background:white}.guideline-image{display:block;padding:0;border:0;width:100%;background:white}.guideline-image img{width:100%;height:auto;display:block;aspect-ratio:16/9;object-fit:contain}.guideline-grid figcaption{font-size:13px;color:var(--muted);padding:10px 12px 0}.guideline-image:focus-visible{outline:3px solid var(--blue);outline-offset:-3px}body[data-page="service-2"] #more{padding-block:40px}
@media(max-width:620px){body[data-page="service-2"] main>.row{padding-block:32px}body[data-page="service-2"] .row-grid{gap:24px}.mascot-roles,.brand-motion-grid,.sonic-grid,.guideline-grid{grid-template-columns:1fr}.brand-motion-grid{gap:24px}.brand-pair-gallery,.sonic-comparison,.guideline-gallery{padding-bottom:32px}.brand-motion{padding-block:32px}.mascot-roles{gap:20px}.audio-panel{padding:20px}.brand-motion video{max-height:460px}.brand-pair-gallery>.wrap>img{max-height:300px}}

body[data-page="service-2"] .brand-pair-gallery > .wrap > img {max-height:640px;width:auto;max-width:100%;margin-inline:auto;display:block;}
body[data-page="service-2"] .sonic-grid {grid-template-columns:1fr 1fr;}
body[data-page="service-2"] .sonic-grid figure {width:100%;max-width:300px;justify-self:center;}
body[data-page="service-2"] .sonic-grid video {aspect-ratio:9/16;max-height:460px;}
@media(max-width:700px){body[data-page="service-2"] .sonic-grid {grid-template-columns:1fr;}}

/* Mascot form and transparent character presentation */
body[data-page="service-2"] .brand-pair-gallery > .wrap > img {width:min(100%,680px);height:auto;max-height:none;}
.mascot-form-study {padding:0 0 40px;}
.mascot-form-study img {display:block;width:min(100%,620px);height:auto;margin:0 auto;}
.form-caption {text-align:center;margin:16px 0 0;font-size:15px;font-weight:600;}
.form-caption span {display:block;margin-top:5px;font-size:13px;font-weight:400;color:var(--muted,#646b7c);}
@media(max-width:700px){.mascot-form-study {padding-bottom:32px;}}

.form-study-grid{display:grid;grid-template-columns:1fr 1.4fr 1fr;gap:20px;align-items:end;}
.form-study-grid figure{margin:0;min-width:0;}
.form-study-grid img{width:100%;height:320px;object-fit:contain;}
.form-study-grid figcaption{text-align:center;font-size:14px;color:#646b7c;margin-top:12px;}
@media(max-width:700px){.form-study-grid{grid-template-columns:1fr;gap:24px;}.form-study-grid img{height:300px;}}

body[data-page="service-2"] #character-in-use .character-explorer{gap:16px;margin-top:16px;grid-template-columns:1fr 1fr;}
body[data-page="service-2"] #character-in-use .character-stage{padding:0;grid-row:auto;}
body[data-page="service-2"] #character-in-use .character-stage img{height:220px;}
body[data-page="service-2"] #character-in-use .pose{padding:10px 0;grid-template-columns:20px 1fr;}
body[data-page="service-2"] #character-in-use .pose p{display:none;}
body[data-page="service-2"] #character-in-use .pose-options{display:block;}
.corporate-showcase{padding:0 0 40px;}.corporate-showcase h2{font:600 24px/1.3 var(--f-body);margin:0 0 12px;}
.corporate-film-grid{display:grid;grid-template-columns:1fr 1fr;gap:3px;background:white;}
.corporate-film-grid img{display:block;width:100%;aspect-ratio:16/9;object-fit:contain;}
.corporate-showcase .corporate-film-grid{margin-top:24px;}
.company-profile-gallery{padding-bottom:40px;}
#corporate-communications,#people,#company-profile{scroll-margin-top:72px;}
@media(max-width:620px){.corporate-film-grid{grid-template-columns:1fr;}body[data-page="service-2"] #character-in-use .character-stage img{height:180px;}body[data-page="service-2"] #character-in-use .pose b{font-size:14px;}}

.hr-preview{padding:0 0 32px;}.hr-preview figure{max-width:850px;margin:0 auto;}.hr-preview img{display:block;width:100%;height:auto;}.hr-preview figcaption{font-size:13px;color:#646b7c;margin-top:12px;}

/* Service 3: narrative followed by one artwork gallery */
body[data-page="service-3"] main>.row{padding:48px 0;scroll-margin-top:72px;}
.merch-work-gallery{padding:0 0 40px;scroll-margin-top:80px;}
.merch-work-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 24px;}
.merch-work-grid figure{margin:0;min-width:0;}
.merch-work-grid button{display:block;width:100%;background:#f5f6f8;}
.merch-work-grid img{display:block;width:100%;height:360px;object-fit:contain;}
.merch-work-grid figcaption{font-size:15px;margin-top:12px;color:#646b7c;}
body[data-page="service-3"] #more{padding:36px 0;}
@media(max-width:620px){body[data-page="service-3"] main>.row{padding:32px 0;}.merch-work-grid{grid-template-columns:1fr;gap:24px;}.merch-work-grid img{height:280px;}}

/* Overview: compact editorial introduction and three clear routes. */
body[data-page="overview"] .overview-hero{min-height:0;height:auto;padding:120px 0 72px;display:block;text-align:left;}
.overview-hero>.wrap{display:grid;grid-template-columns:1.4fr 1fr;align-items:center;gap:40px;}
.overview-heading{position:relative;z-index:1;}.overview-logo{width:150px;height:84px;object-fit:contain;margin:0 0 24px;}
.overview-kicker{font-size:13px;letter-spacing:.08em;margin:0 0 16px;}
.overview-hero h1{font:600 clamp(40px,4.8vw,68px)/1.08 var(--f-display);max-width:750px;margin:0;text-align:left;}
.overview-intro{font-size:19px;line-height:1.6;max-width:520px;margin:24px 0;opacity:.88;}
.overview-jump{display:inline-block;font-size:15px;border-bottom:1px solid #ffffff80;padding-bottom:6px;}
.overview-art img{width:100%;height:420px;object-fit:contain;}
.overview-context{padding:48px 0 32px;scroll-margin-top:72px;}
.overview-work{padding:0 0 48px;}.overview-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;}
.overview-card{min-width:0;scroll-margin-top:80px;}.overview-card>a{display:block;text-decoration:none;color:inherit;}
.overview-card-image{height:270px;background:#f4f5f8;overflow:hidden;}.overview-card-image img{height:100%;width:100%;object-fit:contain;transition:transform .25s;}.overview-card a:hover img{transform:scale(1.025);}
.overview-card-label{font-size:12px;color:#646b7c;margin:20px 0 12px;}.overview-card h2{font:600 27px/1.2 var(--f-display);margin:0 0 16px;}.overview-card p:not(.overview-card-label){font-size:15px;line-height:1.65;color:#646b7c;}.overview-card-link{display:block;font-size:14px;margin-top:20px;color:#2e3191;}
.overview-footer .wrap{display:flex;justify-content:space-between;border-top:1px solid #e4e6eb;padding-block:24px;font-size:13px;color:#646b7c;}
@media(max-width:700px){body[data-page="overview"] .overview-hero{padding:96px 0 40px;}.overview-hero>.wrap{grid-template-columns:1fr;gap:24px;}.overview-art{display:none;}.overview-hero h1{font-size:44px;}.overview-context{padding:32px 0;}.overview-cards{grid-template-columns:1fr;gap:32px;}.overview-card-image{height:300px;}.overview-card h2{font-size:29px;}}

body[data-page="service-2"] .brand-pair-gallery > .wrap > img{width:100%;height:380px;object-fit:contain;}
body[data-page="overview"] .overview-hero>.wrap{min-height:0;padding-block:0;text-align:left;justify-items:stretch;}
body[data-page="overview"] .overview-hero h1{font-family:var(--f-display);}

/* Restrained motion inspired by the supplied reference. */
.overview-card-image{height:auto;aspect-ratio:3/2;background:#faf6ee;}
.overview-card-image img{object-fit:cover;}
a:focus-visible,button:focus-visible{outline:3px solid #e88024;outline-offset:5px;}
@media(prefers-reduced-motion:no-preference){
 @keyframes gentle-enter{from{opacity:.35;transform:translateY(14px);}to{opacity:1;transform:translateY(0);}}
 @keyframes hero-enter{from{opacity:.3;transform:translateY(12px);}to{opacity:1;transform:translateY(0);}}
 .gentle-enter{animation:gentle-enter .55s cubic-bezier(.2,.7,.2,1) var(--entrance-delay,0ms) both;}
 .hero h1,.overview-kicker{animation:hero-enter .65s ease-out both;}
 .overview-intro{animation:hero-enter .65s .1s ease-out both;}
 .hero::before{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(ellipse at 75% 35%,#7477d52b,transparent 60%);}
 .overview-card-image,.guideline-image,.cta,.pose{transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease;}
 .overview-card-link{transition:transform .25s ease;}
 @media(hover:hover){.overview-card a:hover .overview-card-image{transform:translateY(-4px);box-shadow:0 12px 26px #191d3620;}.overview-card a:hover .overview-card-link{transform:translateX(4px);}.guideline-image:hover{transform:translateY(-2px);}.cta:hover{transform:translateY(-2px);}}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto!important;}*,*::before,*::after{animation:none!important;transition:none!important;}}

/* Centred homepage hero. */
body[data-page="overview"] .overview-hero>.wrap{grid-template-columns:1fr;justify-items:center;text-align:center;gap:0;}
body[data-page="overview"] .overview-heading{width:100%;max-width:820px;text-align:center;}
body[data-page="overview"] .overview-logo{display:block;margin:0 auto 24px;}
body[data-page="overview"] .overview-hero h1{text-align:center;margin-inline:auto;}
body[data-page="overview"] .overview-intro{margin:24px auto;max-width:600px;}

.form-study-caption{text-align:center;margin-top:28px}.form-study-caption h2{font-family:var(--f-body);font-size:18px;margin:0 0 10px}.form-study-caption p{margin:0}

.corporate-film-player{margin:28px 0 0}.corporate-film-player video{display:block;width:100%;aspect-ratio:16/9;object-fit:contain;background:#101322}.corporate-film-player figcaption{font-size:14px;color:var(--muted);margin-top:12px}#form-exploration{scroll-margin-top:80px}

/* Shared adaptive layout: phone, tablet, desktop and presentation displays. */
html{scroll-padding-top:0}
[id]{scroll-margin-top:84px}
body{overflow-x:clip}
.wrap{width:100%}
.row-grid>*,.sonic-grid>*,.brand-motion-grid>*,.service-navigation a>*{min-width:0}
img,video,audio{max-width:100%}
a,button{touch-action:manipulation}
.nav .brand,.page-back{min-height:44px;display:flex;align-items:center}
.nav .wrap{padding-block:8px}
.nav{color:white}.nav.solid{color:var(--ink)}
body:not([data-page="overview"]) .hero .wrap{min-height:clamp(380px,65svh,660px);padding-block:100px 56px}
.overview-card>a{height:100%;display:flex;flex-direction:column}
.overview-card-link{margin-top:auto;padding-top:20px}
.overview-card p:not(.overview-card-label){margin-bottom:0}
.corporate-showcase .body h2{margin:0}
.viewer-toolbar{position:sticky;top:0;background:white;z-index:1}
@media(max-width:1180px){
 .overview-cards{gap:24px}
}
@media(min-width:701px) and (max-width:1000px){
 .overview-cards{grid-template-columns:1fr}
 .overview-card>a{display:grid;grid-template-columns:1fr 1fr;column-gap:28px;align-content:center}
 .overview-card-image{grid-row:1/5;align-self:center}
 .overview-card-label{margin-top:0}
 .overview-card-link{padding-top:12px}
 .newsletter-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
 .newsletter-grid>:last-child{grid-column:1/-1;width:50%;justify-self:center}
 .form-study-grid img{height:240px}
}
@media(max-width:700px){
 .overview-hero h1{font-size:clamp(34px,7.5vw,44px)}
 body[data-page="overview"] .overview-hero h1{font-size:clamp(34px,7.5vw,44px)}
 .overview-intro{font-size:17px}
 .form-study-grid{grid-template-columns:1fr 1fr;gap:24px 12px}
 .form-study-grid figure:nth-child(2){grid-column:1/-1;grid-row:1}
 .form-study-grid img{height:210px}
 .form-study-grid figure:nth-child(2) img{height:260px}
 .form-study-grid figcaption{font-size:13px}
 .brand-pair-gallery>.wrap>img{height:auto!important;max-height:380px}
 .overview-footer .wrap{flex-wrap:wrap;gap:12px}
}
@media(max-width:480px){
 .nav .wrap{gap:0 8px}
 .nav .brand{font-size:12px}
 .nav .brand span{display:none}
 .page-back{font-size:12px}
 .hero-logo{width:180px}
 .hero h1{font-size:18px}
 .body{gap:20px}
 .tag{max-width:100%;font-size:12px}
 .row-grid{gap:22px}
 .service-navigation a{min-height:64px}
 .audio-panel{padding:16px}
 .form-study-grid img{height:170px}
 .form-study-grid figure:nth-child(2) img{height:230px}
 .merch-work-grid img{height:auto;aspect-ratio:4/3}
 .related-services a{grid-template-columns:20px minmax(0,1fr) 16px}
}
/* Widen the stage and scale type for large displays while limiting reading lines. */
@media(min-width:1600px){
 .wrap{max-width:1480px;padding-inline:32px}
 body{font-size:20px}
 .lede{font-size:42px}
 .label,.tag,.nav .brand,.nav ul a,.page-back{font-size:16px}
 .overview-card h2{font-size:32px}
 .overview-card p:not(.overview-card-label),.copy,.content-routes article p{font-size:20px}
 .overview-card-label,.overview-card-link,.small-copy,.mascot-roles p,.video-work figcaption b,.merch-work-grid figcaption{font-size:17px}
 .strategy-tracks article>p:last-child,.service-navigation a,.related-services a{font-size:18px}
 .overview-hero h1{font-size:76px!important}
 body[data-page="overview"] .overview-heading{max-width:1000px}
 body[data-page="overview"] .overview-intro{font-size:24px;max-width:760px}
 .merch-work-grid img{height:440px}
 .form-study-grid img{height:380px}
 .brand-pair-gallery>.wrap>img{height:460px!important}
 .more-simple .body{max-width:1100px}
}
@media(min-width:2400px){
 .wrap{max-width:2000px;padding-inline:48px}
 body{font-size:26px}
 .lede{font-size:54px}
 .label,.tag,.nav .brand,.nav ul a,.page-back,.service-navigation a{font-size:22px}
 .copy,.content-routes article p,.overview-card p:not(.overview-card-label){font-size:26px}
 .overview-card h2{font-size:42px}
 .overview-card-label,.overview-card-link,.small-copy,.mascot-roles p,.video-work figcaption b,.merch-work-grid figcaption,.related-services a{font-size:22px}
 .strategy-tracks h2,.content-routes h2,.mascot-roles h2,.audio-panel h2{font-size:28px}
 .strategy-tracks article>p:last-child{font-size:25px}
 .hero h1{font-size:30px;max-width:36em}
 .hero-logo{width:320px}
 body:not([data-page="overview"]) .hero .wrap{min-height:720px}
 .merch-work-grid img{height:600px}
 .form-study-grid img{height:450px}
 .brand-pair-gallery>.wrap>img{height:560px!important}
 .more-simple .body{max-width:1500px}
}

/* Tuskmelon pill (../css/case-nav.css): the WWL overview link sits at the end of the pill */
html .nav .page-back {
  flex: none; min-height: 0; white-space: nowrap; color: #EF4680;
  font: 600 clamp(11px, 0.78vw, 14px) / 1 Sora, sans-serif; letter-spacing: 0.12em; text-transform: uppercase;
}
html .nav .brand span { display: none; }

/* Up to seven section links plus the overview link: switch to the menu button earlier than the other case pages */
@media (max-width: 1360px) {
  html .nav--menu ul:not(.open) { display: none; }
  html .nav--menu .menu {
    display: grid; align-content: center; justify-items: center; gap: 5px; flex: none;
    width: 38px; height: 38px; padding: 0; border: 1px solid; border-radius: 50%; background: none; cursor: pointer;
  }
  .nav--menu .menu span { display: block; width: 15px; height: 1px; background: currentColor; }
  html .nav--menu ul.open { display: flex; flex-direction: column; position: absolute; }
  html .nav .page-back { margin-left: auto; }
}