/* Base reset (matches the hosted preview) */
*,*::before,*::after{box-sizing:border-box}
:root{padding-top:env(safe-area-inset-top,0px);padding-bottom:env(safe-area-inset-bottom,0px)}
body{margin:0}
img{max-width:100%}
[hidden]{display:none!important}
/* Layout: follows the PDF. Blue hero with kolam, then white editorial rows (label left, story right),
   full-bleed poster rows and film holders between them, results grid, street photos, closing row. */
:root{
  --blue:#00655E; --blue-deep:#064C47; --red:#C38720; --marigold:#F7BE48;
  --bg:#FFFFFF; --soft:#F5F6F2; --ink:#172C29; --muted:#62726D; --line:#E0E7E2;
  --f-display:"Anek Latin","Arial Narrow",system-ui,sans-serif;
  --f-body:"Instrument Sans","Helvetica Neue",Helvetica,Arial,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --gut:max(16px,env(safe-area-inset-left,0px)); --gutr:max(16px,env(safe-area-inset-right,0px));
  --ease:cubic-bezier(.16,1,.3,1);
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--f-body);font-size:16px;line-height:1.65;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:4px}
p{margin:0}
h1,h2,h3{margin:0}
.wrap{max-width:1180px;margin-inline:auto;padding-left:var(--gut);padding-right:var(--gutr)}

/* progress + nav */
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--bg)}
.progress{position:fixed;left:0;top:env(safe-area-inset-top,0px);height:2px;width:100%;transform-origin:0 50%;transform:scaleX(0);background:var(--blue);z-index:70}
.nav{position:fixed;top:env(safe-area-inset-top,0px);left:0;right:0;z-index:50;border-bottom:1px solid transparent;transition:background .4s,border-color .4s,transform .5s var(--ease)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:16px}
.nav .brand{font-size:13px;font-weight:600;letter-spacing:.02em;color:#fff;text-decoration:none}
.nav .brand span{opacity:.7;font-weight:400}
.nav ul{display:flex;gap:2px;list-style:none;margin:0;padding:0}
.nav ul a{font-size:13px;text-decoration:none;color:rgba(255,255,255,.78);padding:6px 11px;border-radius:99px;transition:color .3s,background .3s}
.nav ul a:hover,.nav ul a.on{color:#fff;background:rgba(255,255,255,.14)}
.nav.solid{background:rgba(255,255,255,.88);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-color:var(--line)}
.nav.solid .brand{color:var(--ink)}
.nav.solid ul a{color:var(--muted)}
.nav.solid ul a:hover,.nav.solid ul a.on{color:var(--ink);background:var(--soft)}
@media (max-width:900px){.nav ul{display:none}}

/* HERO: matches the reference */
.hero{position:relative;background:linear-gradient(180deg,#0B57F0 0%,var(--blue) 50%,var(--blue-deep) 100%);color:#fff;overflow:hidden;isolation:isolate}
.hero .wrap{min-height:clamp(520px,100svh,860px);display:grid;place-items:center;text-align:center;padding-block:96px 72px;position:relative}
.kolam{position:absolute;left:50%;top:50%;width:clamp(420px,62vh,640px);aspect-ratio:1;transform:translate(-50%,-50%);z-index:-1;pointer-events:none}
.kolam path{fill:none;stroke:rgba(255,255,255,.12);stroke-width:2.4;stroke-linecap:round}
.kolam circle{fill:rgba(255,255,255,.14)}
.hero-inner{display:grid;justify-items:center;gap:clamp(22px,3.2vh,34px)}
.hero-logo{width:clamp(190px,17vw,250px);height:auto}
.hero h1{font-family:var(--f-body);font-size:clamp(17px,1.55vw,22px);line-height:1.38;font-weight:400;letter-spacing:0;max-width:30em}
.hero h1 strong{display:block;font-weight:700}
.hero h1 .ln{display:block;overflow:hidden}
.hero h1 .ln>span{display:inline-block}
.js .hero-logo{opacity:0;transform:translateY(18px) scale(.96);transition:opacity 1.2s var(--ease) .5s,transform 1.4s var(--ease) .5s}
.js .hero h1 .ln>span{transform:translateY(105%);transition:transform 1.1s var(--ease)}
.hero.go .hero-logo{opacity:1;transform:none}
.hero.go h1 .ln>span{transform:none}

/* reveal */
.js [data-reveal]{opacity:0;transform:translateY(32px);transition:opacity 1s var(--ease),transform 1.1s var(--ease)}
.js [data-reveal].in{opacity:1;transform:none}
.js [data-reveal="img"]{opacity:1;transform:none;position:relative;overflow:hidden}
.js [data-reveal="img"]::after{content:"";position:absolute;inset:0;background:var(--bg);transform-origin:50% 0;transition:transform 1.3s var(--ease);z-index:3;pointer-events:none}
.js [data-reveal="img"].in::after{transform:scaleY(0)}
.js [data-reveal="img"] img{transform:scale(1.14);transition:transform 1.8s var(--ease)}
.js [data-reveal="img"].in img{transform:scale(1)}
.js [data-reveal="words"]{opacity:1;transform:none}
.js [data-reveal="words"] .w{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.06em}
.js [data-reveal="words"] .w>span{display:inline-block;transform:translateY(105%);transition:transform .9s var(--ease)}
.js [data-reveal="words"].in .w>span{transform:none}

/* editorial row (the brief pattern) */
.row{padding-block:clamp(72px,9vw,128px)}
.row.soft{background:var(--soft)}
.row-grid{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(32px,6vw,96px);align-items:start}
.side{display:grid;gap:18px;position:sticky;top:96px}
.label{font-size:13px;font-weight:700;letter-spacing:.02em}
.label::after{content:":"}
.tags{display:flex;flex-direction:column;align-items:flex-start;gap:8px}
.tag{font-size:13px;font-weight:500;border:1px solid var(--line);background:var(--bg);padding:6px 12px;border-radius:99px;color:var(--ink)}
.body{display:grid;gap:24px;min-width:0}
.lede{font-family:var(--f-display);font-stretch:90%;font-size:clamp(25px,2.7vw,36px);line-height:1.2;font-weight:500;text-wrap:balance;max-width:26em}
.copy{color:var(--muted);max-width:62ch}
.copy strong{color:var(--ink);font-weight:600}
.callout{border-left:3px solid var(--red);padding:4px 0 4px 22px;font-size:clamp(19px,1.8vw,23px);line-height:1.42;font-weight:500;max-width:34em}
.callout em{font-style:normal;color:var(--red)}
.callout.blue{border-color:var(--blue)}
.callout.blue em{color:var(--blue)}
@media (max-width:820px){.row-grid{grid-template-columns:1fr}.side{position:static}.tags{flex-direction:row;flex-wrap:wrap}}

/* framework strip */
.frame3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--line);margin-top:6px}
.frame3 button{appearance:none;background:none;border:0;border-right:1px solid var(--line);text-align:left;font:inherit;color:inherit;padding:18px 18px 4px 0;cursor:pointer;display:grid;gap:6px;align-content:start;position:relative}
.frame3 button+button{padding-left:18px}
.frame3 button:last-child{border-right:0}
.frame3 button::before{content:"";position:absolute;left:0;right:0;top:-1px;height:2px;background:var(--blue);transform:scaleX(0);transform-origin:0 50%;transition:transform .8s var(--ease)}
.frame3 button.on::before{transform:scaleX(1)}
.frame3 .n{font-family:var(--f-mono);font-size:11px;color:var(--muted)}
.frame3 b{font-family:var(--f-display);font-stretch:90%;font-size:21px;font-weight:600;transition:color .4s}
.frame3 button.on b{color:var(--blue)}
.frame3 small{font-size:14px;line-height:1.5;color:var(--muted)}
@media (max-width:620px){.frame3{grid-template-columns:1fr}.frame3 button,.frame3 button+button{border-right:0;border-bottom:1px solid var(--line);padding:16px 0}}


/* framework lens */
.fw{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.95fr);gap:clamp(20px,3vw,36px);align-items:center;margin-top:6px}
.fw-steps{display:grid;gap:10px;min-width:0}
.fs{appearance:none;border:1px solid var(--line);background:var(--bg);color:var(--ink);text-align:left;font:inherit;border-radius:14px;padding:15px 18px;cursor:pointer;display:grid;grid-template-columns:auto 1fr;gap:2px 14px;align-items:baseline;transition:border-color .4s,box-shadow .4s,transform .5s var(--ease)}
.fs .n{font-family:var(--f-mono);font-size:11px;color:var(--muted);grid-row:span 2}
.fs b{font-family:var(--f-display);font-stretch:90%;font-size:21px;font-weight:600;transition:color .4s}
.fs .d{grid-column:2;color:var(--muted);font-size:14px;line-height:1.5;display:grid;grid-template-rows:0fr;transition:grid-template-rows .55s var(--ease)}
.fs .d>span{overflow:hidden}
.fs.on{border-color:var(--blue);box-shadow:0 10px 30px -18px rgba(10,79,230,.6);transform:translateX(6px)}
.fs.on .n{color:var(--red)}.fs.on b{color:var(--blue)}
.fs.on .d{grid-template-rows:1fr}
.lens{position:relative;border-radius:14px;overflow:hidden;aspect-ratio:4/5;background:var(--soft);width:100%;max-width:420px;justify-self:end}
.lens img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease),transform-origin 1.2s var(--ease)}
.lens .ring{position:absolute;border:2px solid #fff;border-radius:12px;box-shadow:0 0 0 2000px rgba(6,11,28,.52);transition:left 1s var(--ease),top 1s var(--ease),width 1s var(--ease),height 1s var(--ease);pointer-events:none}
.lens .lbl{position:absolute;left:12px;bottom:12px;font-family:var(--f-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;background:#fff;color:var(--ink);padding:5px 10px;border-radius:99px}
@media (max-width:980px){.fw{grid-template-columns:1fr}.lens{justify-self:start}}

/* SCRIPTS band */
.scripts{background:var(--blue);color:#fff}
.scripts .wrap{padding-block:clamp(56px,7vw,92px);display:grid;justify-items:center;gap:22px;text-align:center}
.script-line{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:6px 18px;font-size:clamp(24px,3vw,40px);font-weight:600;line-height:1.4}
.script-line .sep{opacity:.45;font-weight:300}
.sw{appearance:none;border:0;background:none;color:inherit;font:inherit;cursor:pointer;padding:2px 4px;opacity:.5;transition:opacity .6s var(--ease),transform .6s var(--ease);position:relative}
.sw.on{opacity:1;transform:translateY(-3px)}
.sw::after{content:"";position:absolute;left:4px;right:4px;bottom:0;height:2px;background:var(--marigold);transform:scaleX(0);transform-origin:0 50%;transition:transform .9s var(--ease)}
.sw.on::after{transform:scaleX(1)}
.w-hi{font-family:"Anek Devanagari",var(--f-body)}.w-ta{font-family:"Anek Tamil",var(--f-body)}.w-te{font-family:"Anek Telugu",var(--f-body)}.w-kn{font-family:"Anek Kannada",var(--f-body)}
.script-cap{font-size:13px;letter-spacing:.04em;opacity:.8;min-height:1.6em}
@media (max-width:620px){.script-line{display:grid;grid-template-columns:1fr 1fr;gap:10px 12px;font-size:clamp(20px,6vw,28px)}.script-line .sep{display:none}}

/* POSTERS full-bleed */
.posters{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));background:var(--soft)}
.poster{appearance:none;border:0;padding:0;margin:0;background:none;cursor:zoom-in;display:block;position:relative;overflow:hidden;aspect-ratio:4/5;font:inherit;color:#fff;text-align:left}
.poster img{width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease)}
.poster .pcap{position:absolute;left:0;right:0;bottom:0;padding:40px 18px 14px;background:linear-gradient(transparent,rgba(5,10,30,.72));display:flex;justify-content:space-between;align-items:baseline;gap:10px;opacity:0;transform:translateY(10px);transition:opacity .5s var(--ease),transform .6s var(--ease)}
.poster .pcap b{font-size:16px;font-weight:600}
.poster .pcap span{font-size:12px;opacity:.85}
.poster:hover img,.poster:focus-visible img{transform:scale(1.05)}
.poster:hover .pcap,.poster:focus-visible .pcap{opacity:1;transform:none}
@media (hover:none){.poster .pcap{opacity:1;transform:none}}
@media (max-width:620px){.posters{grid-template-columns:1fr}}

/* FILM holders */
.film{position:relative;overflow:hidden;background:#111;aspect-ratio:16/7;max-height:78vh;width:100%}
.film img{width:100%;height:118%;object-fit:cover;will-change:transform}
.film .shade{position:absolute;inset:0;background:rgba(10,14,30,.34);transition:background .6s}
.film:hover .shade{background:rgba(10,14,30,.4)}
.film .play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:clamp(64px,7vw,92px);aspect-ratio:1;border-radius:50%;border:2px solid #fff;background:rgba(255,255,255,.08);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);color:#fff;display:grid;place-items:center;cursor:pointer;transition:transform .5s var(--ease),background .4s;z-index:4}
.film .play svg{margin-left:4px}
.film .play:hover{transform:translate(-50%,-50%) scale(1.08);background:rgba(255,255,255,.2)}
.film .play::after{content:"";position:absolute;inset:-12px;border-radius:50%;border:1px solid rgba(255,255,255,.55);animation:ring 2.6s var(--ease) infinite}
@keyframes ring{from{transform:scale(.9);opacity:1}to{transform:scale(1.45);opacity:0}}
.film .ftag{position:absolute;left:var(--gut);bottom:18px;z-index:4;color:#fff;font-size:13px;font-weight:600;display:flex;gap:10px;align-items:center}
.film .ftag span{font-weight:400;opacity:.8}
.film video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;background:#000;z-index:5}
@media (max-width:620px){.film{aspect-ratio:4/3}}

/* STATS */
.stats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 clamp(24px,4vw,56px);margin-top:10px}
.stat{border-top:1px solid var(--line);padding:22px 0 26px;display:grid;gap:6px;align-content:start}
.stat .k{font-size:13px;font-weight:600;color:var(--muted)}
.stat .num{font-family:var(--f-display);font-stretch:85%;font-weight:600;font-size:clamp(46px,5vw,68px);line-height:1;font-variant-numeric:tabular-nums;color:var(--ink)}
.stat .num .u{color:var(--blue)}
.stat p{font-size:14px;color:var(--muted);line-height:1.5}

/* OOH collage */
.ooh{display:grid;grid-template-columns:1.25fr 1fr 1fr;background:var(--soft)}
.ooh .poster{aspect-ratio:auto;height:clamp(260px,34vw,480px)}
@media (max-width:820px){.ooh{grid-template-columns:1fr 1fr}.ooh .poster:first-child{grid-column:1/-1}}
@media (max-width:520px){.ooh{grid-template-columns:1fr}.ooh .poster{height:300px}}

/* closing row */
.cta{display:inline-flex;align-items:center;gap:12px;color:var(--blue);font-weight:600;text-decoration:none;font-size:17px;padding-bottom:4px;border-bottom:2px solid currentColor;width:max-content;transition:gap .4s var(--ease)}
.cta:hover{gap:20px}
.credit{display:flex;gap:10px 28px;flex-wrap:wrap;font-size:13px;color:var(--muted);border-top:1px solid var(--line);padding-top:22px;margin-top:clamp(48px,6vw,80px)}

/* LIGHTBOX + toast */
.lb{position:fixed;inset:0;z-index:100;background:rgba(10,14,28,.94);display:grid;grid-template-rows:auto 1fr auto;opacity:0;pointer-events:none;transition:opacity .45s var(--ease);padding-top:env(safe-area-inset-top,0px);padding-bottom:env(safe-area-inset-bottom,0px);color:#fff}
.lb.open{opacity:1;pointer-events:auto}
.lb-top{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:16px var(--gutr) 8px var(--gut)}
.lb-t{font-size:16px;font-weight:600}
.lb-t small{display:block;font-size:12px;font-weight:400;opacity:.7}
.lb button{appearance:none;border:1px solid rgba(255,255,255,.25);background:rgba(255,255,255,.06);color:#fff;width:44px;height:44px;border-radius:50%;cursor:pointer;display:grid;place-items:center;transition:background .3s}
.lb button:hover{background:rgba(255,255,255,.18)}
.lb-stage{display:grid;place-items:center;min-height:0;padding:8px 16px}
.lb-stage img{max-height:100%;max-width:min(92vw,900px);object-fit:contain;border-radius:6px;transform:scale(.95);opacity:0;transition:transform .6s var(--ease),opacity .4s}
.lb.open .lb-stage img.ready{transform:none;opacity:1}
.lb-bot{display:flex;justify-content:center;gap:14px;align-items:center;padding:10px 16px 20px;font-family:var(--f-mono);font-size:12px}
.toast{position:fixed;left:50%;bottom:calc(24px + env(safe-area-inset-bottom,0px));transform:translate(-50%,20px);background:var(--ink);color:#fff;font-size:14px;padding:12px 18px;border-radius:10px;opacity:0;pointer-events:none;transition:opacity .4s,transform .5s var(--ease);z-index:110;max-width:calc(100vw - 32px)}
.toast.show{opacity:1;transform:translate(-50%,0)}

@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition-duration:.01ms!important;scroll-behavior:auto!important}}
/* Ujjivan: the approved editorial case-study system, with lifecycle exploration. */
html{scroll-padding-top:88px}.wrap{padding-left:max(24px,env(safe-area-inset-left));padding-right:max(24px,env(safe-area-inset-right))}button{font:inherit}button,a{-webkit-tap-highlight-color:transparent;touch-action:manipulation}button{cursor:pointer}button:focus-visible,a:focus-visible,summary:focus-visible{outline:3px solid #c99a3f;outline-offset:5px}.skip{position:fixed;left:15px;top:-80px;z-index:200;background:#fff;color:var(--blue);padding:12px 18px;border-radius:8px}.skip:focus{top:12px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.num-small{font-family:var(--f-mono);font-size:11px;letter-spacing:.06em;color:#84958c}.nav .brand{font-size:13px}.nav .wrap{min-height:67px}.menu{display:none}.nav ul a{font-size:12px}.hero{background:radial-gradient(ellipse at 20% 20%,#126e64,transparent 55%),linear-gradient(135deg,#075a54,#063f3c);color:#fff}.hero .wrap{min-height:clamp(620px,92svh,850px);padding-block:115px 105px}.hero-inner{gap:24px;position:relative;z-index:2}.hero h1{font-size:clamp(20px,2.05vw,29px);line-height:1.45;max-width:33em;text-wrap:balance}.hero h1 strong{color:#f5dfab;font-weight:600}.hero-kicker{font-family:var(--f-mono);font-size:9px;letter-spacing:.22em;color:#b8ccc1;margin:12px 0 2px}.logo-clip{position:relative;width:244px;height:80px;overflow:hidden;background:white;border-radius:0 0 34px 0;box-shadow:0 12px 35px #00262312}.logo-clip img{position:absolute;max-width:none;width:860px;height:860px;left:-13px;top:-5px;display:block}.hero-lines{position:absolute;inset:0;color:#d7e6c9;opacity:.12;pointer-events:none}.hero-lines svg{width:100%;height:100%;transform:scale(1.07);animation:drift 18s ease-in-out infinite alternate}.hero-lines path{stroke-width:1}.journey-points{fill:#f6be48}.hero-stages{display:flex;gap:16px;align-items:center;margin-top:24px;font-family:var(--f-mono);font-size:10px;color:#bbd4c7;flex-wrap:wrap;justify-content:center}.hero-stages i{width:3px;height:3px;border-radius:50%;background:#dcbd76}.hero-scroll{position:absolute;left:24px;right:24px;bottom:28px;display:flex;align-items:center;justify-content:space-between;text-decoration:none;font-family:var(--f-mono);font-size:9px;letter-spacing:.12em;color:#bdd3c8}.hero-scroll span{font-size:20px;animation:nudge 2.4s ease-in-out infinite}.hero-credit{position:absolute;bottom:32px;left:50%;transform:translateX(-50%);font-family:var(--f-mono);font-size:8px;letter-spacing:.12em;color:#93b4a5;white-space:nowrap}.hero .ln>span{display:inline-block}.hero .ln:last-child>span{transition-delay:.15s}.js .hero-inner{opacity:0;transform:translateY(20px);transition:opacity 1.2s var(--ease),transform 1.2s var(--ease)}.js .hero.go .hero-inner{opacity:1;transform:translateY(0)}.hero.go h1 .ln>span{transform:none}.callout.teal{border-color:var(--blue)}.callout.teal em{color:var(--blue)}.side .label{color:#203c33}.tags .tag{font-size:12px;line-height:1.45}.pillars{display:grid;gap:0;margin-top:10px}.pillars>div{display:grid;grid-template-columns:35px 1fr;gap:6px 15px;padding:25px 0;border-top:1px solid var(--line)}.pillars h2{font-family:var(--f-display);font-size:25px;font-weight:500;line-height:1.25;letter-spacing:-.02em}.pillars p{grid-column:2;font-size:15px;line-height:1.65;color:var(--muted)}.pillars .num-small{padding-top:3px;color:var(--red)}.band{background:var(--blue);color:white;text-align:center;overflow:hidden;position:relative}.band 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