/* Equitas × Tuskmelon — corporate monochrome system.
   White page, near-black type and blocks, warm grey surfaces, orange eyebrows, lime used only as a small accent.
   Built around the approved opening: white hero + black statement block. Single light theme by design. */
:root {
  --white: #FFFFFF;
  --ink: #0A0A12;
  --ink-2: #14141C;
  --ink-3: #1E1E28;
  --body: #3A3A42;
  --muted: #6E6C72;
  --line: #E6E3DC;
  --cream: #F2F0EB;
  --dim: #55555E;
  --orange: #E85D2B;
  --lime: #EBFE5B;
  --font: "Instrument Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --f-display: "Anek Latin", "Arial Narrow", system-ui, sans-serif;
  --f-mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;
  --col: 1280px;
  color-scheme: light;
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: 90px; }
body { margin: 0; background: var(--white); color: var(--ink); font-family: var(--font); font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased; }
h1, h2, h3, h4 { margin: 0; letter-spacing: -0.02em; text-wrap: balance; }
p { margin: 0; }
a { color: inherit; }
button { font: inherit; color: inherit; }
img, video { display: block; max-width: 100%; }
[hidden] { display: none !important; }
:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; border-radius: 8px; }

.wrap { max-width: calc(var(--col) + 80px); margin: 0 auto; padding-left: max(16px, env(safe-area-inset-left, 0px)); padding-right: max(16px, env(safe-area-inset-right, 0px)); }
@media (min-width: 800px) { .wrap { padding-left: max(40px, env(safe-area-inset-left, 0px)); padding-right: max(40px, env(safe-area-inset-right, 0px)); } }

.eyebrow { display: inline-flex; align-items: center; gap: 12px; color: var(--orange); font-size: 12px; font-weight: 500; letter-spacing: .16em; text-transform: uppercase; }
.eyebrow::before { content: ""; width: 28px; height: 1px; background: currentColor; }
.label { font-size: 12px; font-weight: 500; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.h2 { font-size: clamp(34px, 4.4vw, 58px); font-weight: 700; line-height: 1.05; letter-spacing: -0.03em; }
.sub { font-size: clamp(17px, 1.5vw, 19px); color: var(--body); max-width: 58ch; }

.pill { display: inline-flex; align-items: center; gap: 10px; border-radius: 30px; padding: 15px 34px; font-size: 16px; font-weight: 500; text-decoration: none; cursor: pointer; border: 1.5px solid var(--ink); transition: background .2s, color .2s, transform .2s; white-space: nowrap; background: transparent; }
.pill:hover { transform: translateY(-2px); }
.pill.dark { background: var(--ink); color: var(--white); }
.pill.ghost { color: var(--ink); }
.pill.ghost:hover { background: var(--ink); color: var(--white); }
.pill.light { border-color: var(--white); color: var(--white); }
.pill.light:hover { background: var(--white); color: var(--ink); }
.pill.lime { background: var(--lime); border-color: var(--lime); color: var(--ink); }
.pill.sm { padding: 10px 20px; font-size: 14px; }
.pill svg { width: 14px; height: 14px; }

.block { border-radius: 28px; overflow: hidden; }
@media (max-width: 700px) { .block { border-radius: 22px; } }

/* placeholder: a calm, finished-looking frame until the real file is added (no wireframe stripes, no labels) */
.ph { position: relative; display: grid; place-items: center; text-align: center; padding: 16px; width: 100%; height: 100%; border-radius: inherit; background: radial-gradient(120% 90% at 30% 20%, #F7F6F2 0%, #ECE9E2 100%); min-width: 0; }
.ph span { font-size: 13px; font-weight: 500; letter-spacing: .04em; color: #A29E95; }
.on-dark .ph, .ed-next .ph { background: radial-gradient(120% 90% at 30% 20%, #1C1C26 0%, #121219 100%); }
.on-dark .ph span, .ed-next .ph span { color: #5E5C66; }

.flag { display: inline-flex; align-items: center; gap: 8px; font-size: 12px; letter-spacing: .04em; text-transform: uppercase; padding: 6px 12px; border-radius: 16px; color: var(--orange); border: 1px dashed var(--orange); width: fit-content; max-width: 100%; justify-self: start; line-height: 1.35; }

/* ---------- Nav ---------- */
.nav { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50; background: rgb(255 255 255 / .92); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); border-bottom: 1px solid transparent; transition: border-color .3s; }
.nav.solid { border-bottom-color: var(--line); }
.nav .wrap { display: flex; align-items: center; gap: 24px; padding-block: 14px; }
.nav .logo img { height: 34px; width: auto; }
.nav ul { display: flex; gap: 2px; list-style: none; margin: 0 auto; padding: 0; }
.nav ul a { display: block; padding: 8px 14px; border-radius: 30px; text-decoration: none; color: var(--body); font-size: 15px; white-space: nowrap; transition: background .2s, color .2s; }
.nav ul a:hover { color: var(--ink); }
.nav ul a.on { background: var(--cream); color: var(--ink); }
.nav .pill { padding: 10px 22px; font-size: 15px; margin-left: auto; }
@media (max-width: 900px) { .nav ul { display: none; } }
@media (max-width: 560px) { .nav .logo img { height: 26px; } }

/* ---------- Hero (approved opening) ---------- */
.hero .wrap { padding-block: clamp(48px, 7vw, 100px) clamp(36px, 5vw, 64px); display: grid; grid-template-columns: 1fr 340px; gap: clamp(28px, 5vw, 80px); align-items: end; }
.hero .wrap > * { min-width: 0; }
@media (max-width: 960px) { .hero .wrap { grid-template-columns: 1fr; } }
.lockup { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; margin-bottom: 28px; }
.lockup img { height: 44px; width: auto; }
.lockup .x { font-size: 22px; color: var(--muted); font-weight: 300; }
@media (max-width: 480px) { .lockup img { height: 34px; } .lockup { gap: 12px; } }
.hero h1 { font-size: clamp(44px, 6.6vw, 92px); font-weight: 700; line-height: 1.04; letter-spacing: -0.035em; margin-top: 18px; }
.hero h1 .soft { color: var(--muted); }
.hero .ctas { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 36px; }
.hero-side { display: grid; gap: 22px; padding-bottom: 6px; }
.hero-side p { color: var(--body); font-size: 17px; }
.badge { display: flex; align-items: center; gap: 14px; padding: 14px 16px; border-radius: 18px; background: var(--cream); }
.badge svg { flex: none; width: 46px; height: 46px; }
.badge strong { display: block; font-size: 16px; line-height: 1.25; }
.badge span { font-size: 13px; color: var(--muted); }
.tags { display: flex; flex-wrap: wrap; gap: 6px; }
.tags a, .tags span { font-size: 13px; padding: 4px 12px; border-radius: 30px; border: 1px solid var(--line); color: var(--body); text-decoration: none; transition: background .2s; }
.tags a:hover { background: var(--cream); }

/* ---------- Black statement block (approved) ---------- */
.statement { background: var(--ink); color: var(--white); padding: clamp(36px, 7vw, 96px) clamp(22px, 5vw, 72px); display: grid; gap: clamp(40px, 6vw, 72px); }
.statement .kicker { font-size: 12px; font-weight: 500; letter-spacing: .16em; text-transform: uppercase; color: #A8A6AE; display: inline-flex; gap: 12px; align-items: center; }
.statement .kicker::before { content: ""; width: 28px; height: 1px; background: currentColor; }
.fill { font-size: clamp(30px, 4.4vw, 62px); font-weight: 700; line-height: 1.12; letter-spacing: -0.03em; max-width: 22ch; }
.fill mark { background: none; color: var(--lime); }
.lit-text .w { transition: color .25s, opacity .25s; }
.statement .lit-text.armed .w { color: var(--dim); }
.statement .lit-text.armed .w.on { color: var(--white); }
.statement .lit-text.armed mark .w.on { color: var(--lime); }
.stats { display: grid; grid-template-columns: repeat(var(--n, 4), 1fr); gap: 1px; background: #26262E; border-radius: 20px; overflow: hidden; }
.stat { background: var(--ink-2); padding: 24px; display: grid; gap: 6px; align-content: start; }
.stat b { font-size: clamp(40px, 4.6vw, 64px); font-weight: 800; line-height: 1; letter-spacing: -0.04em; font-variant-numeric: tabular-nums; }
.stat b small { font-size: .45em; color: var(--lime); margin-left: 2px; }
.stat span { color: #A8A6AE; font-size: 15px; }
@media (max-width: 820px) { .stats { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .stats { grid-template-columns: 1fr; } }

/* ---------- Sections ---------- */
.sec > .wrap { padding-block: clamp(64px, 9vw, 128px); display: grid; gap: clamp(32px, 4.5vw, 56px); }
.head { display: grid; gap: 18px; }
.head.split { grid-template-columns: 1.2fr 1fr; gap: clamp(20px, 4vw, 64px); align-items: end; }
.head.split > * { min-width: 0; }
@media (max-width: 880px) { .head.split { grid-template-columns: 1fr; } }

/* ---------- Services grid (3 per row) ---------- */
.grid9 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
@media (max-width: 980px) { .grid9 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .grid9 { grid-template-columns: 1fr; } }
.card { display: grid; grid-template-rows: auto 1fr; border: 1px solid var(--line); border-radius: 22px; overflow: hidden; text-decoration: none; background: var(--white); transition: border-color .25s, box-shadow .25s, transform .25s; }
.card:hover { border-color: var(--ink); box-shadow: 0 18px 40px rgb(10 10 18 / .08); transform: translateY(-4px); }
.card .thumb { aspect-ratio: 16 / 10; overflow: hidden; border-radius: 0; background: var(--cream); }
.card .thumb > * { width: 100%; height: 100%; object-fit: cover; border-radius: 0; border: 0; transition: transform .6s cubic-bezier(.2,.7,.2,1); }
.card:hover .thumb > * { transform: scale(1.04); }
.card .body { padding: 22px 22px 20px; display: grid; gap: 8px; align-content: start; }
.card .no { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.card h3 { font-size: 22px; font-weight: 700; line-height: 1.15; letter-spacing: -0.02em; }
.card p { color: var(--body); font-size: 16px; }
.card .go { display: flex; align-items: center; justify-content: space-between; margin-top: 10px; padding-top: 14px; border-top: 1px solid var(--line); font-size: 14px; font-weight: 500; }
.card .go i { width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center; border: 1px solid var(--line); transition: background .25s, color .25s, border-color .25s, transform .25s; }
.card .go svg { width: 14px; height: 14px; }
.card:hover .go i { background: var(--ink); color: var(--white); border-color: var(--ink); transform: translateX(3px); }

/* ---------- Work gallery ---------- */
.work-bar { display: flex; justify-content: space-between; align-items: end; gap: 16px; flex-wrap: wrap; }
.seg { display: inline-flex; gap: 4px; padding: 4px; background: var(--cream); border-radius: 30px; }
.seg button { border: 0; background: none; padding: 9px 18px; border-radius: 30px; cursor: pointer; font-size: 14px; color: var(--body); }
.seg button[aria-pressed="true"] { background: var(--ink); color: var(--white); }
.gallery { columns: 3 280px; column-gap: 16px; }
.tile { break-inside: avoid; margin: 0 0 16px; width: 100%; padding: 0; border: 0; background: none; text-align: left; cursor: pointer; display: grid; gap: 10px; color: var(--ink); }
.tile .media { position: relative; border-radius: 16px; overflow: hidden; background: var(--cream); }
.tile .media img, .tile .media video { width: 100%; height: 100%; object-fit: cover; transition: transform .6s cubic-bezier(.2,.7,.2,1); }
.tile:hover .media img, .tile:hover .media video { transform: scale(1.03); }
.tile .play { position: absolute; left: 12px; bottom: 12px; padding: 6px 10px; border-radius: 30px; background: rgb(10 10 18 / .7); color: #FFFFFF; font-size: 11px; letter-spacing: .06em; text-transform: uppercase; }
.tile .cap { display: flex; justify-content: space-between; gap: 10px; font-size: 15px; font-weight: 500; padding: 0 2px; }
.tile .cap span:last-child { color: var(--muted); font-weight: 400; font-size: 13px; white-space: nowrap; }
.r-1x1 { aspect-ratio: 1; } .r-4x5 { aspect-ratio: 4 / 5; } .r-9x16 { aspect-ratio: 9 / 16; } .r-16x9 { aspect-ratio: 16 / 9; } .r-3x5 { aspect-ratio: 3 / 5; }

/* ---------- Three columns on a hairline (craft, steps) ---------- */
.cols { display: grid; grid-template-columns: repeat(var(--n, 3), 1fr); border-top: 1px solid var(--line); }
.cols > div { padding: 24px 24px 0 0; display: grid; gap: 10px; align-content: start; }
.cols > div + div { padding-left: 24px; border-left: 1px solid var(--line); }
.cols .label { color: var(--muted); }
.cols h3 { font-size: clamp(20px, 1.8vw, 26px); font-weight: 700; line-height: 1.15; letter-spacing: -0.02em; }
.cols p { color: var(--body); font-size: 16px; }
.on-dark .cols { border-top-color: #2A2A33; }
.on-dark .cols > div + div { border-left-color: #2A2A33; }
.on-dark .cols p, .on-dark .cols .label { color: #A8A6AE; }
@media (max-width: 1000px) { .cols.six { --n: 3; row-gap: 24px; } .cols.six > div:nth-child(4) { padding-left: 0; border-left: 0; } }
@media (max-width: 760px) { .cols, .cols.six { grid-template-columns: 1fr; } .cols > div + div { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); padding-top: 20px; margin-top: 20px; } .on-dark .cols > div + div { border-top-color: #2A2A33; } }

/* ---------- Big numbers ---------- */
.nums { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1.5px solid var(--ink); }
.nums div { padding: 26px 22px 6px 0; display: grid; gap: 6px; }
.nums div + div { padding-left: 22px; border-left: 1px solid var(--line); }
.nums b { font-size: clamp(52px, 6.4vw, 96px); font-weight: 800; line-height: 1; letter-spacing: -0.05em; font-variant-numeric: tabular-nums; }
.nums span { color: var(--body); font-size: 16px; }
@media (max-width: 760px) { .nums { grid-template-columns: 1fr; } .nums div + div { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); } }

/* ---------- Award + quote ---------- */
.recog { display: grid; grid-template-columns: 1fr 1.25fr; gap: 16px; }
.recog > * { min-width: 0; }
@media (max-width: 860px) { .recog { grid-template-columns: 1fr; } }
.award { background: var(--ink); color: var(--white); border-radius: 24px; padding: clamp(24px, 3.5vw, 40px); display: grid; gap: 18px; align-content: space-between; }
.award .eyebrow { color: var(--lime); }
.award h3 { font-size: clamp(28px, 3.2vw, 42px); font-weight: 700; line-height: 1.05; }
.award p { color: #B9B7BE; font-size: 16px; }
.quote { background: var(--cream); border-radius: 24px; padding: clamp(24px, 3.5vw, 40px); display: grid; gap: 22px; align-content: space-between; margin: 0; }
.quote .q { font-size: clamp(22px, 2.4vw, 30px); font-weight: 500; line-height: 1.3; letter-spacing: -0.015em; }
.quote .q::before { content: "\201C"; display: block; font-size: 72px; line-height: .6; color: var(--orange); font-weight: 800; margin-bottom: 8px; }
.who { display: flex; align-items: center; gap: 14px; }
.who .ph { width: 56px; height: 56px; border-radius: 50%; padding: 0; font-size: 10px; flex: none; }
.who strong { display: block; font-size: 16px; }
.who span { font-size: 14px; color: var(--muted); }

/* ---------- Dark CTA / next band ---------- */
.dark-band { background: var(--ink); color: var(--white); padding: clamp(36px, 6vw, 88px) clamp(22px, 5vw, 72px); display: grid; grid-template-columns: 1.4fr 1fr; gap: clamp(24px, 5vw, 72px); align-items: center; }
.dark-band > * { min-width: 0; }
@media (max-width: 860px) { .dark-band { grid-template-columns: 1fr; } }
.dark-band .eyebrow { color: var(--lime); }
.dark-band h2 { font-size: clamp(34px, 4.8vw, 64px); font-weight: 700; line-height: 1.04; letter-spacing: -0.03em; margin-top: 16px; }
.dark-band p { font-size: 18px; margin-top: 16px; color: #B9B7BE; max-width: 46ch; }
.dark-band .ctas { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 28px; }
.qr { background: var(--white); color: var(--ink); border-radius: 22px; padding: 22px; display: grid; grid-template-columns: 120px 1fr; gap: 18px; align-items: center; }
.qr .ph { aspect-ratio: 1; height: auto; font-size: 11px; padding: 6px; border-radius: 12px; }
.qr strong { display: block; font-size: 20px; line-height: 1.2; }
.qr span { display: block; color: var(--muted); font-size: 15px; margin-top: 4px; }
.qr .url { font-weight: 600; margin-top: 10px; user-select: all; color: var(--ink); }
@media (max-width: 420px) { .qr { grid-template-columns: 1fr; } .qr .ph { max-width: 140px; } }

.next-link { display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 24px; text-decoration: none; background: var(--ink); color: var(--white); padding: clamp(28px, 5vw, 64px); transition: background .25s; }
.next-link:hover { background: var(--ink-3); }
.next-link .label { color: #A8A6AE; }
.next-link h3 { font-size: clamp(34px, 5vw, 72px); font-weight: 700; line-height: 1; letter-spacing: -0.035em; margin-top: 12px; }
.next-link p { font-size: clamp(18px, 2vw, 24px); color: #B9B7BE; margin-top: 10px; }
.next-link .arrow { width: 64px; height: 64px; border-radius: 50%; background: var(--white); color: var(--ink); display: grid; place-items: center; transition: transform .25s; }
.next-link:hover .arrow { transform: translateX(6px); }
.next-link .arrow svg { width: 22px; height: 22px; }
@media (max-width: 560px) { .next-link { grid-template-columns: 1fr; } }

/* ---------- Footer ---------- */
.foot .wrap { padding-block: 32px 48px; display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; font-size: 14px; color: var(--muted); border-top: 1px solid var(--line); }
.foot img { height: 26px; width: auto; }

/* ---------- "View" cursor ---------- */
.cursor { position: fixed; left: 0; top: 0; z-index: 80; width: 84px; height: 84px; margin: -42px 0 0 -42px; border-radius: 50%; background: var(--ink); color: var(--white); display: grid; place-items: center; font-size: 12px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; pointer-events: none; transform: scale(0); transition: transform .25s cubic-bezier(.2,.7,.2,1); }
.cursor.on { transform: scale(1); }
@media (hover: none), (pointer: coarse) { .cursor { display: none; } }

/* reveal (transform only; text is always readable) */
.rv { transition: transform .9s cubic-bezier(.2,.7,.2,1); }
.rv.pre { transform: translateY(36px); }

/* ---------- Lightbox ---------- */
.lb { border: 0; padding: 0; background: transparent; width: 100vw; height: 100vh; max-width: none; max-height: none; color: #FFFFFF; }
.lb::backdrop { background: rgb(10 10 18 / .94); }
.lb-in { position: fixed; inset: 0; display: grid; grid-template-rows: auto 1fr auto; gap: 14px; padding: max(18px, env(safe-area-inset-top, 0px)) max(18px, env(safe-area-inset-right, 0px)) max(18px, env(safe-area-inset-bottom, 0px)) max(18px, env(safe-area-inset-left, 0px)); }
.lb-top, .lb-foot { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.lb-top h3 { font-size: 20px; font-weight: 600; }
.lb-stage { min-height: 0; display: grid; place-items: center; }
.lb-stage > * { max-width: min(100%, 1280px); max-height: 100%; border-radius: 12px; }
.lb-stage .ph { height: auto; background: radial-gradient(120% 90% at 30% 20%, #1C1C26 0%, #121219 100%); }
.lb-stage .ph span { color: #8A8892; }
.lb-foot p { opacity: .8; font-size: 15px; }
.lb .r { width: 46px; height: 46px; border-radius: 50%; border: 1px solid rgb(255 255 255 / .35); background: transparent; color: #FFFFFF; cursor: pointer; display: grid; place-items: center; flex: none; }
.lb .r:hover { background: rgb(255 255 255 / .12); }
.lb .r svg { width: 18px; height: 18px; }
.lb .nb { display: flex; gap: 8px; }

/* ---------- Service pager ---------- */
.pager { position: fixed; right: max(16px, env(safe-area-inset-right, 0px)); bottom: max(18px, env(safe-area-inset-bottom, 0px)); z-index: 55; display: flex; align-items: center; gap: 4px; padding: 5px; border-radius: 40px; background: var(--ink); color: var(--white); box-shadow: 0 10px 30px rgb(10 10 18 / .2); }
.pager a { width: 38px; height: 38px; border-radius: 50%; display: grid; place-items: center; text-decoration: none; }
.pager a:hover { background: var(--ink-3); }
.pager a svg { width: 16px; height: 16px; }
.pager span { font-size: 12px; letter-spacing: .06em; min-width: 46px; text-align: center; font-variant-numeric: tabular-nums; }

/* service hero media */
.stage { padding: 0; }
.stage .frame { aspect-ratio: 16 / 9; border-radius: 28px; overflow: hidden; transform-origin: 50% 0; background: var(--cream); }
.stage .frame > * { width: 100%; height: 100%; object-fit: cover; border-radius: 0; }
@media (max-width: 700px) { .stage .frame { aspect-ratio: 4 / 5; border-radius: 22px; } }

@media (prefers-reduced-motion: reduce) { *, *::before, *::after { transition: none !important; animation: none !important; } .rv.pre { transform: none; } }

/* =====================================================================
   Service pages — editorial layout (after basicagency.com/case-studies/kfc), kept monochrome:
   giant centred title, small uppercase meta, big hero media, hairline markers,
   two-column editorial split, chapter rows, work collage, one huge result,
   then a black band that flows into the next service.
   ===================================================================== */
.cap { font-size: 13px; font-weight: 500; letter-spacing: .05em; text-transform: uppercase; line-height: 1.4; }
.soft { color: var(--muted); }
.btn { display: inline-flex; align-items: center; gap: 10px; padding: 12px 22px; border-radius: 40px; border: 1px solid currentColor; text-decoration: none; font-size: 13px; font-weight: 500; letter-spacing: .05em; text-transform: uppercase; cursor: pointer; background: transparent; transition: background-color .25s, color .25s; white-space: nowrap; }
.btn:hover { background: var(--ink); color: var(--white); border-color: var(--ink); }
.btn svg { width: 14px; height: 14px; }

.ed-hero .wrap { display: grid; justify-items: center; text-align: center; gap: clamp(16px, 2.2vw, 28px); padding-block: clamp(48px, 7vw, 104px) clamp(28px, 4vw, 52px); }
.ed-hero .lockup { justify-content: center; margin: 0; }
.ed-hero .lockup img { height: 34px; }
.giant { font-size: clamp(54px, 13vw, 210px); font-weight: 800; line-height: .88; letter-spacing: -0.055em; text-transform: uppercase; }
.giant.long { font-size: clamp(32px, 8.6vw, 148px); line-height: .9; letter-spacing: -0.05em; }
.meta { display: grid; justify-items: center; gap: 4px; }

.rule { display: flex; justify-content: space-between; gap: 16px; padding-block: 14px; border-top: 1px solid var(--line); }
.ed-sec { padding-block: clamp(56px, 8vw, 120px); }
.ed-sec + .ed-sec { padding-top: 0; }

.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 6vw, 120px); align-items: start; padding-top: clamp(28px, 4vw, 56px); }
.split > * { min-width: 0; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; } }
.lead { font-size: clamp(30px, 3.6vw, 56px); font-weight: 600; line-height: 1.06; letter-spacing: -0.03em; }
.list { list-style: none; margin: clamp(22px, 3vw, 36px) 0; padding: 0; display: grid; gap: 4px; }
.copy { display: grid; gap: clamp(28px, 3.4vw, 48px); }
.copy h3 { font-size: 15px; font-weight: 700; letter-spacing: .05em; text-transform: uppercase; margin-bottom: 14px; }
.copy p { font-size: clamp(17px, 1.35vw, 20px); line-height: 1.6; color: var(--body); }
.copy p strong { color: var(--ink); font-weight: 600; }

.row { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px, 6vw, 120px); padding-block: clamp(36px, 5vw, 72px); border-top: 1px solid var(--line); }
.row > * { min-width: 0; }
@media (max-width: 860px) { .row { grid-template-columns: 1fr; } }
.row h2 { font-size: clamp(24px, 2.6vw, 40px); font-weight: 700; line-height: 1.05; letter-spacing: -0.02em; text-transform: uppercase; }
.row .big { font-size: clamp(22px, 2.5vw, 38px); font-weight: 500; line-height: 1.2; letter-spacing: -0.02em; }
.row .big::before { content: ""; display: inline-block; width: .5em; height: .5em; border-radius: 50%; background: currentColor; margin-right: .4em; vertical-align: .08em; }
.row .after { margin-top: 18px; color: var(--body); font-size: 17px; }
.ed .lit-text.armed .w { opacity: .22; }
.ed .lit-text.armed .w.on { opacity: 1; }

.collage { columns: 3 300px; column-gap: clamp(10px, 1.2vw, 18px); padding-block: clamp(20px, 3vw, 40px); }
.collage .item { break-inside: avoid; margin: 0 0 clamp(10px, 1.2vw, 18px); display: grid; gap: 8px; width: 100%; padding: 0; border: 0; background: none; text-align: left; cursor: pointer; color: inherit; }
.collage .media { border-radius: 12px; overflow: hidden; position: relative; background: var(--cream); }
.collage .media img, .collage .media video { width: 100%; height: 100%; object-fit: cover; transition: transform .6s cubic-bezier(.2,.7,.2,1); }
.collage .item:hover .media img, .collage .item:hover .media video { transform: scale(1.04); }
.collage .label { display: flex; justify-content: space-between; gap: 10px; }
.collage .play { position: absolute; left: 12px; bottom: 12px; padding: 6px 10px; border-radius: 30px; background: rgb(10 10 18 / .7); color: #FFFFFF; font-size: 11px; letter-spacing: .06em; text-transform: uppercase; }

.result { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px, 6vw, 120px); align-items: end; padding-block: clamp(36px, 5vw, 72px); border-top: 1px solid var(--line); }
.result > * { min-width: 0; }
@media (max-width: 860px) { .result { grid-template-columns: 1fr; } }
.result .num { font-size: clamp(88px, 16vw, 260px); font-weight: 800; line-height: .82; letter-spacing: -0.06em; font-variant-numeric: tabular-nums; }
.result .nl { display: grid; gap: 10px; padding-bottom: .6em; }
.result .nl p { font-size: clamp(18px, 1.8vw, 26px); font-weight: 500; line-height: 1.2; }
.result-sm { display: grid; grid-template-columns: repeat(var(--n, 2), 1fr); border-top: 1px solid var(--line); }
.result-sm div { padding: 22px 20px 0 0; display: grid; gap: 4px; }
.result-sm div + div { padding-left: 20px; border-left: 1px solid var(--line); }
.result-sm b { font-size: clamp(36px, 4.4vw, 72px); font-weight: 800; letter-spacing: -0.04em; line-height: 1; font-variant-numeric: tabular-nums; }
@media (max-width: 700px) { .result-sm { grid-template-columns: 1fr; } .result-sm div + div { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); padding-top: 18px; } }

.ed-next { display: block; text-decoration: none; background: var(--ink); color: var(--white); padding-bottom: clamp(40px, 6vw, 80px); }
.ed-next .wrap { display: grid; justify-items: center; text-align: center; gap: clamp(16px, 2.2vw, 28px); }
.ed-next .rule { width: 100%; border-top-color: #2A2A33; }
.ed-next .giant { padding-top: clamp(40px, 6vw, 96px); }
.ed-next .soft { color: #A8A6AE; }
.ed-next .frame { width: 100%; aspect-ratio: 21 / 9; border-radius: clamp(12px, 1.6vw, 22px); overflow: hidden; transition: transform .6s cubic-bezier(.2,.7,.2,1); }
.ed-next .frame > * { width: 100%; height: 100%; object-fit: cover; }
.ed-next:hover .frame { transform: scale(.985); }
@media (max-width: 700px) { .ed-next .frame { aspect-ratio: 4 / 3; } }
.ed-next + .foot .wrap { border-top: 0; }

/* Pinned-left / scrolling-right block (as in the reference): the left column holds while the right column scrolls past */
.pin { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 6vw, 120px); border-top: 1px solid var(--line); padding-top: clamp(28px, 3.4vw, 44px); }
.pin > * { min-width: 0; }
.pin .hold { position: sticky; top: 104px; align-self: start; display: grid; gap: 14px; }
.pin .hold h2 { font-size: clamp(28px, 3vw, 46px); font-weight: 700; line-height: 1; letter-spacing: -0.025em; text-transform: uppercase; }
.pin .hold p { color: var(--body); font-size: 17px; max-width: 38ch; }
.pin .flow { display: grid; }
.pin .flow > div { padding: clamp(22px, 2.6vw, 34px) 0; border-top: 1px solid var(--line); display: grid; gap: 10px; }
.pin .flow > div:first-child { border-top: 0; padding-top: 0; }
.pin .flow .big { font-size: clamp(22px, 2.3vw, 34px); font-weight: 500; line-height: 1.2; letter-spacing: -0.02em; }
@media (max-width: 860px) { .pin { grid-template-columns: 1fr; } .pin .hold { position: static; } }
.split > .hold { position: sticky; top: 104px; align-self: start; }
@media (max-width: 860px) { .split > .hold { position: static; } }

/* Lead-work strip: up to three pieces side by side (most of the work is vertical reels) */
.stage .frame.strip { aspect-ratio: auto; height: min(78vh, 760px); display: flex; justify-content: center; align-items: center; gap: clamp(10px, 1.4vw, 22px); padding: clamp(18px, 3vw, 44px); background: var(--cream); }
.strip .cell { height: 100%; flex: 0 1 auto; max-width: 34%; border-radius: 16px; overflow: hidden; box-shadow: 0 18px 40px rgb(10 10 18 / .12); cursor: pointer; background: #E5E2DA; }
.strip .cell > * { width: 100%; height: 100%; object-fit: cover; display: block; }
.ed-next .frame.strip { aspect-ratio: auto; height: min(56vh, 520px); background: #14141C; padding: clamp(16px, 2.6vw, 36px); }
.ed-next .strip .cell { max-width: 24%; box-shadow: none; background: #1C1C26; }
@media (max-width: 700px) {
  .stage .frame.strip { height: 72vh; }
  .strip .cell { max-width: 100%; }
  .strip .cell:nth-child(n+2) { display: none; }
  .ed-next .frame.strip { height: 50vh; }
}
.collage .media img, .collage .media video { display: block; }

/* Next service: a slim stripe */
.next-stripe { display: grid; grid-template-columns: auto auto 1fr auto; align-items: center; gap: clamp(14px, 2.4vw, 32px); padding: 22px clamp(20px, 3vw, 36px); border-radius: 18px; background: var(--ink); color: var(--white); text-decoration: none; transition: background .25s; }
.next-stripe:hover { background: var(--ink-3); }
.next-stripe .cap { color: #A8A6AE; white-space: nowrap; }
.next-stripe .nm { font-size: clamp(20px, 2vw, 28px); font-weight: 700; letter-spacing: -0.02em; line-height: 1.1; }
.next-stripe .tg { color: #A8A6AE; font-size: 15px; min-width: 0; }
.next-stripe .go { width: 44px; height: 44px; border-radius: 50%; background: var(--white); color: var(--ink); display: grid; place-items: center; transition: transform .25s; }
.next-stripe:hover .go { transform: translateX(4px); }
.next-stripe .go svg { width: 18px; height: 18px; }
@media (max-width: 700px) { .next-stripe { grid-template-columns: 1fr auto; row-gap: 4px; } .next-stripe .cap { grid-column: 1 / -1; } .next-stripe .tg { display: none; } }

/* even work grid (column count chosen by common.js so every row is full) */
.collage.even { columns: auto; display: grid; grid-template-columns: repeat(var(--cols, 4), minmax(0, 1fr)); gap: clamp(12px, 1.4vw, 20px); }
.collage.even .item { margin: 0; }
.collage.even .media { aspect-ratio: 4 / 5 !important; }
.collage.even .media img, .collage.even .media video { object-fit: cover; object-position: center 35%; }
.collage.even .item.wide .media { background: var(--cream); }
.collage.even .item.wide .media img { object-fit: contain; }
@media (max-width: 1000px) { .collage.even { grid-template-columns: repeat(var(--cols-tab, 2), minmax(0, 1fr)); } }
@media (max-width: 520px) { .collage.even { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

/* Approved case-study type: Anek Latin for display, Instrument Sans for text, Plex Mono for small labels */
h1, h2, h3, .h2, .fill, .stat b, .nums b, .lead, .card h3, .award h3, .dark-band h2, .quote .q, .core b { font-family: var(--f-display); font-stretch: 90%; letter-spacing: -0.01em; }
.hero h1 { font-weight: 600; letter-spacing: -0.015em; }
.fill { font-weight: 600; }
.stat b, .nums b { font-weight: 600; font-stretch: 85%; }
.eyebrow, .label, .card .no, .mock .chn { font-family: var(--f-mono); letter-spacing: .1em; }