/* Equitas service case studies — built on the approved Tuskmelon case-study system (Unico / Svayam):
   brand-colour hero with a brand motif, white editorial rows (label left, story right), a brand band,
   full-bleed poster rows and film holders, framework explorer, outcome, closing row.
   Equitas brand: blue #1B438B, red #E52521 (from the logo), gold #FECC4A accent. */
*,*::before,*::after{box-sizing:border-box}
:root{padding-top:env(safe-area-inset-top,0px);padding-bottom:env(safe-area-inset-bottom,0px)}
body{margin:0}
img{max-width:100%}
[hidden]{display:none!important}
:root{
  --blue:#1B438B; --blue-deep:#112C5E; --blue-hi:#2453A6; --red:#E52521; --gold:#FECC4A;
  --bg:#FFFFFF; --soft:#F5F7FB; --ink:#111522; --muted:#5E6474; --line:#E3E6EE;
  --f-display:"Anek Latin","Arial Narrow",system-ui,sans-serif;
  --f-body:"Instrument Sans","Helvetica Neue",Helvetica,Arial,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --gut:max(16px,env(safe-area-inset-left,0px)); --gutr:max(16px,env(safe-area-inset-right,0px));
  --ease:cubic-bezier(.16,1,.3,1);
  color-scheme:light;
}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--f-body);font-size:16px;line-height:1.65;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{display:block}
a{color:inherit}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:4px}
p{margin:0}
h1,h2,h3,h4{margin:0}
.wrap{max-width:1180px;margin-inline:auto;padding-left:var(--gut);padding-right:var(--gutr)}

/* progress + nav */
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--bg)}
.progress{position:fixed;left:0;top:env(safe-area-inset-top,0px);height:2px;width:100%;transform-origin:0 50%;transform:scaleX(0);background:linear-gradient(90deg,var(--red),var(--blue));z-index:70}
.nav{position:fixed;top:env(safe-area-inset-top,0px);left:0;right:0;z-index:50;border-bottom:1px solid transparent;transition:background .4s,border-color .4s}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:16px}
.nav .brand{font-size:13px;font-weight:600;letter-spacing:.02em;color:#fff;text-decoration:none;white-space:nowrap}
.nav .brand span{opacity:.7;font-weight:400}
.nav ul{display:flex;gap:2px;list-style:none;margin:0;padding:0}
.nav ul a{font-size:13px;text-decoration:none;color:rgba(255,255,255,.78);padding:6px 11px;border-radius:99px;transition:color .3s,background .3s;white-space:nowrap}
.nav ul a:hover,.nav ul a.on{color:#fff;background:rgba(255,255,255,.14)}
.nav.solid{background:rgba(255,255,255,.9);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-color:var(--line)}
.nav.solid .brand{color:var(--ink)}
.nav.solid ul a{color:var(--muted)}
.nav.solid ul a:hover,.nav.solid ul a.on{color:var(--ink);background:var(--soft)}
@media (max-width:900px){.nav ul{display:none}}

/* HERO: Equitas blue with the arc motif from the Equitas logo */
.hero{position:relative;background:linear-gradient(180deg,var(--blue-hi) 0%,var(--blue) 50%,var(--blue-deep) 100%);color:#fff;overflow:hidden;isolation:isolate}
.hero .wrap{min-height:clamp(520px,100svh,860px);display:grid;place-items:center;text-align:center;padding-block:96px 72px;position:relative}
.arcs{position:absolute;left:0;right:0;bottom:0;width:100%;height:clamp(150px,26vh,260px);z-index:-1;pointer-events:none}
.arcs path{fill:none;stroke-linecap:round}
.arcs .w{stroke:rgba(255,255,255,.12);stroke-width:1.5;vector-effect:non-scaling-stroke}
.arcs .r{stroke:rgba(229,37,33,.8);stroke-width:3;vector-effect:non-scaling-stroke}
.arcs circle{fill:rgba(255,255,255,.18)}
.hero-inner{display:grid;justify-items:center;gap:clamp(22px,3.2vh,34px)}
.hero-logo{width:clamp(200px,18vw,270px);height:auto}
.hero-kicker{font-family:var(--f-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;opacity:.75}
.hero h1{font-family:var(--f-body);font-size:clamp(17px,1.55vw,22px);line-height:1.38;font-weight:400;letter-spacing:0;max-width:32em}
.hero h1 strong{display:block;font-weight:700}
.hero h1 .ln{display:block;overflow:hidden}
.hero h1 .ln>span{display:inline-block}
.js .hero-logo{opacity:0;transform:translateY(18px) scale(.96);transition:opacity 1.2s var(--ease) .5s,transform 1.4s var(--ease) .5s}
.js .hero-kicker{opacity:0;transition:opacity 1s var(--ease) .8s}
.js .hero h1 .ln>span{transform:translateY(105%);transition:transform 1.1s var(--ease)}
.hero.go .hero-logo{opacity:1;transform:none}
.hero.go .hero-kicker{opacity:.75}
.hero.go h1 .ln>span{transform:none}

/* reveal */
.js [data-reveal]{opacity:0;transform:translateY(32px);transition:opacity 1s var(--ease),transform 1.1s var(--ease)}
.js [data-reveal].in{opacity:1;transform:none}
.js [data-reveal="img"]{opacity:1;transform:none;position:relative;overflow:hidden}
.js [data-reveal="img"]::after{content:"";position:absolute;inset:0;background:var(--bg);transform-origin:50% 0;transition:transform 1.3s var(--ease);z-index:3;pointer-events:none}
.js [data-reveal="img"].in::after{transform:scaleY(0)}
.js [data-reveal="img"] img{transform:scale(1.14);transition:transform 1.8s var(--ease)}
.js [data-reveal="img"].in img{transform:scale(1)}
.js [data-reveal="words"]{opacity:1;transform:none}
.js [data-reveal="words"] .w{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.06em}
.js [data-reveal="words"] .w>span{display:inline-block;transform:translateY(105%);transition:transform .9s var(--ease)}
.js [data-reveal="words"].in .w>span{transform:none}

/* editorial row */
.row{padding-block:clamp(56px,6vw,88px)}
.row.soft{background:var(--soft)}
.row-grid{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(32px,6vw,96px);align-items:start}
.side{display:grid;gap:18px;position:sticky;top:96px}
.label{font-size:13px;font-weight:700;letter-spacing:.02em}
.label::after{content:":"}
.tags{display:flex;flex-direction:column;align-items:flex-start;gap:8px}
.tag{font-size:13px;font-weight:500;border:1px solid var(--line);background:var(--bg);padding:6px 12px;border-radius:99px;color:var(--ink)}
.body{display:grid;gap:24px;min-width:0}
.lede{font-family:var(--f-display);font-stretch:90%;font-size:clamp(25px,2.7vw,36px);line-height:1.2;font-weight:500;text-wrap:balance;max-width:26em}
.copy{color:var(--muted);max-width:62ch}
.copy strong{color:var(--ink);font-weight:600}
.callout{border-left:3px solid var(--red);padding:4px 0 4px 22px;font-size:clamp(19px,1.8vw,23px);line-height:1.42;font-weight:500;max-width:34em}
.callout em{font-style:normal;color:var(--red)}
.callout.blue{border-color:var(--blue)}
.callout.blue em{color:var(--blue)}
@media (max-width:820px){.row-grid{grid-template-columns:1fr}.side{position:static}.tags{flex-direction:row;flex-wrap:wrap}}

/* BAND (cycling words) */
.band{background:var(--blue);color:#fff}
.band .wrap{padding-block:clamp(52px,6.5vw,88px);display:grid;justify-items:center;gap:16px;text-align:center}
.band .pre{font-size:13px;letter-spacing:.04em;opacity:.85}
.cycle{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:6px 18px;font-family:var(--f-display);font-stretch:90%;font-size:clamp(24px,3vw,40px);font-weight:600;line-height:1.35}
.cycle .sep{opacity:.4;font-weight:300}
.cw{appearance:none;border:0;background:none;color:inherit;font:inherit;font-stretch:inherit;cursor:pointer;padding:2px 4px;opacity:.45;transition:opacity .6s var(--ease),transform .6s var(--ease);position:relative}
.cw.on{opacity:1;transform:translateY(-3px)}
.cw::after{content:"";position:absolute;left:4px;right:4px;bottom:0;height:2px;background:var(--gold);transform:scaleX(0);transform-origin:0 50%;transition:transform .9s var(--ease)}
.cw.on::after{transform:scaleX(1)}
@media (max-width:620px){.cycle{display:grid;grid-template-columns:1fr 1fr;gap:10px}.cycle .sep{display:none}}

/* POSTERS full-bleed (3 per row, no gaps) */
.posters{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));background:var(--soft)}
.poster{appearance:none;border:0;padding:0;margin:0;background:none;cursor:zoom-in;display:block;position:relative;overflow:hidden;aspect-ratio:4/5;font:inherit;color:#fff;text-align:left}
.poster img{width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease)}
.poster.wide img{object-fit:contain;background:var(--soft)}
.poster .pcap{position:absolute;left:0;right:0;bottom:0;padding:40px 18px 14px;background:linear-gradient(transparent,rgba(5,10,30,.72));display:flex;justify-content:space-between;align-items:baseline;gap:10px;opacity:0;transform:translateY(10px);transition:opacity .5s var(--ease),transform .6s var(--ease)}
.poster .pcap b{font-size:16px;font-weight:600}
.poster .pcap span{font-size:12px;opacity:.85;white-space:nowrap}
.poster .vid,.dec-pic .vid{position:absolute;top:14px;left:14px;z-index:2;display:inline-flex;gap:6px;align-items:center;font-family:var(--f-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;background:rgba(5,10,30,.6);padding:5px 10px;border-radius:99px}
.poster:hover img,.poster:focus-visible img{transform:scale(1.05)}
.poster:hover .pcap,.poster:focus-visible .pcap{opacity:1;transform:none}
@media (hover:none){.poster .pcap{opacity:1;transform:none}}
@media (max-width:620px){.posters{grid-template-columns:1fr}}

/* archive: the rest of the work, compact */
.archive{padding-block:clamp(48px,6vw,80px);background:var(--soft)}
.archive .head{display:flex;justify-content:space-between;align-items:baseline;gap:16px;margin-bottom:22px}
.archive .grid{display:grid;grid-template-columns:repeat(var(--cols,5),minmax(0,1fr));gap:10px}
.archive .poster{border-radius:10px}
.archive .poster .pcap{padding:30px 12px 10px}
.archive .poster .pcap b{font-size:13px}
@media (max-width:900px){.archive .grid{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:520px){.archive .grid{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* FILM holder: vertical reel centred over a blurred backdrop */
@keyframes ring{from{transform:scale(.9);opacity:1}to{transform:scale(1.45);opacity:0}}

/* framework explorer (the craft) */
.fw{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr);gap:clamp(20px,3vw,36px);align-items:center;margin-top:6px}
.fw.solo{grid-template-columns:1fr}
.fw-steps{display:grid;gap:10px;min-width:0}
.fs{appearance:none;border:1px solid var(--line);background:var(--bg);color:var(--ink);text-align:left;font:inherit;border-radius:14px;padding:15px 18px;cursor:pointer;display:grid;grid-template-columns:auto 1fr;gap:2px 14px;align-items:baseline;transition:border-color .4s,box-shadow .4s,transform .5s var(--ease)}
.fs .n{font-family:var(--f-mono);font-size:11px;color:var(--muted);grid-row:span 2}
.fs b{font-family:var(--f-display);font-stretch:90%;font-size:21px;font-weight:600;transition:color .4s}
.fs .d{grid-column:2;color:var(--muted);font-size:14px;line-height:1.5;display:grid;grid-template-rows:0fr;transition:grid-template-rows .55s var(--ease)}
.fs .d>span{overflow:hidden}
.fs.on{border-color:var(--blue);box-shadow:0 10px 30px -18px rgba(27,67,139,.6);transform:translateX(6px)}
.fs.on .n{color:var(--red)}.fs.on b{color:var(--blue)}
.fs.on .d{grid-template-rows:1fr}
.lens{position:relative;border-radius:14px;overflow:hidden;aspect-ratio:4/5;background:var(--soft);width:100%;max-width:420px;justify-self:end}
.lens img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transform:scale(1.06);transition:opacity .9s var(--ease),transform 1.6s var(--ease)}
.lens img.on{opacity:1;transform:none}
.lens .lbl{position:absolute;left:12px;bottom:12px;z-index:2;font-family:var(--f-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;background:#fff;color:var(--ink);padding:5px 10px;border-radius:99px}
@media (max-width:980px){.fw{grid-template-columns:1fr}.lens{justify-self:start}}

/* STATS (shown only when real figures exist) */
.stats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 clamp(24px,4vw,56px);margin-top:10px}
.stat{border-top:1px solid var(--line);padding:22px 0 26px;display:grid;gap:6px;align-content:start}
.stat .k{font-size:13px;font-weight:600;color:var(--muted)}
.stat .num{font-family:var(--f-display);font-stretch:85%;font-weight:600;font-size:clamp(46px,5vw,68px);line-height:1;font-variant-numeric:tabular-nums}

/* closing row */
.cta{display:inline-flex;align-items:center;gap:12px;color:var(--blue);font-weight:600;text-decoration:none;font-size:17px;padding-bottom:4px;border-bottom:2px solid currentColor;width:max-content;max-width:100%;transition:gap .4s var(--ease)}
.cta:hover{gap:20px}
.ctas{display:flex;gap:18px 36px;flex-wrap:wrap;align-items:center}
.cta.muted{color:var(--muted)}
.credit{display:flex;gap:10px 28px;flex-wrap:wrap;font-size:13px;color:var(--muted);border-top:1px solid var(--line);padding-top:22px;margin-top:clamp(48px,6vw,80px)}

/* LIGHTBOX + toast */
.lb{position:fixed;inset:0;z-index:100;background:rgba(10,14,28,.94);display:grid;grid-template-rows:auto 1fr auto;opacity:0;pointer-events:none;transition:opacity .45s var(--ease);padding-top:env(safe-area-inset-top,0px);padding-bottom:env(safe-area-inset-bottom,0px);color:#fff}
.lb.open{opacity:1;pointer-events:auto}
.lb-top{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:16px var(--gutr) 8px var(--gut)}
.lb-t{font-size:16px;font-weight:600}
.lb-t small{display:block;font-size:12px;font-weight:400;opacity:.7}
.lb button{appearance:none;border:1px solid rgba(255,255,255,.25);background:rgba(255,255,255,.06);color:#fff;width:44px;height:44px;border-radius:50%;cursor:pointer;display:grid;place-items:center;transition:background .3s}
.lb button:hover{background:rgba(255,255,255,.18)}
.lb-stage{display:grid;place-items:center;min-height:0;overflow:hidden;padding:8px 16px}
.lb-stage img,.lb-stage video{display:block;width:auto;height:auto;max-height:calc(100svh - 170px);max-width:min(92vw,900px);object-fit:contain;border-radius:6px;transform:scale(.95);opacity:0;transition:transform .6s var(--ease),opacity .4s}
.lb.open .lb-stage .ready{transform:none;opacity:1}
.lb-bot{display:flex;justify-content:center;gap:14px;align-items:center;padding:10px 16px 20px;font-family:var(--f-mono);font-size:12px}

@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition-duration:.01ms!important;scroll-behavior:auto!important}}

/* the fact, and the story: a real bank fact beside the line we wrote for it */
.dec{background:var(--blue);color:#fff}
.dec .wrap{padding-block:clamp(56px,7vw,96px);display:grid;gap:clamp(28px,4vw,44px)}
.dec-head{display:grid;gap:10px;max-width:720px}
.dec-head .pre{font-family:var(--f-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold)}
.dec-sub{font-family:var(--f-display);font-stretch:90%;font-size:clamp(24px,2.8vw,36px);font-weight:500;line-height:1.15;margin:0}
.dec-grid{display:grid;grid-template-columns:minmax(0,240px) minmax(0,340px) minmax(0,1fr);gap:clamp(20px,3vw,44px);align-items:center}
.dec-tabs{display:grid;gap:4px;align-self:stretch;align-content:center}
.dt{appearance:none;border:0;background:none;color:#fff;font:500 15px/1.3 var(--f-body);text-align:left;display:flex;gap:12px;align-items:baseline;padding:12px 14px;border-radius:10px;cursor:pointer;opacity:.55;position:relative;transition:opacity .4s var(--ease),background .4s var(--ease)}
.dt .n{font-family:var(--f-mono);font-size:11px;letter-spacing:.08em;opacity:.8}
.dt:hover{opacity:.85}
.dt.on{opacity:1;background:rgba(255,255,255,.08)}
.dt.on::before{content:"";position:absolute;left:0;top:10px;bottom:10px;width:2px;background:var(--gold);border-radius:2px}
.dec-pic{appearance:none;border:0;padding:0;cursor:zoom-in;position:relative;aspect-ratio:4/5;border-radius:14px;overflow:hidden;background:rgba(0,0,0,.2);box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
.dec-pic img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transform:scale(1.04);transition:opacity .8s var(--ease),transform 1.4s var(--ease)}
.dec-pic img.on{opacity:1;transform:none}
.dec-pic .vid{z-index:2;color:#fff}.dec-pic .vid[hidden]{display:none}
.dec-text{display:grid}
.dp{grid-area:1/1;opacity:0;transform:translateY(10px);transition:opacity .6s var(--ease),transform .6s var(--ease);pointer-events:none}
.dp.on{opacity:1;transform:none;pointer-events:auto}
.dp .k{font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin:0 0 8px}
.dp .meta{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:0 0 26px;padding-bottom:22px;border-bottom:1px solid rgba(255,255,255,.18)}
.dp .meta dt{font-family:var(--f-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.55);margin:0 0 6px}
.dp .meta dd{margin:0;font-size:14.5px;line-height:1.45;color:rgba(255,255,255,.92)}
.dp .idea{font-family:var(--f-display);font-stretch:90%;font-size:clamp(30px,3.4vw,48px);font-weight:600;line-height:1.05;margin:0 0 18px;letter-spacing:-.005em}
.dp .sells{display:inline-flex;align-items:baseline;gap:10px;margin:0 0 16px;padding:7px 14px 7px 12px;border-radius:99px;background:rgba(254,204,74,.14);color:#fff;font-weight:600;font-size:15px}
.dp .sells span{font-family:var(--f-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);font-weight:500}
.dp .line{font-size:16px;line-height:1.5;font-style:italic;color:rgba(255,255,255,.85);margin:0 0 18px;padding-left:14px;border-left:2px solid var(--gold)}
@media (max-width:640px){.dp .meta{grid-template-columns:1fr 1fr}}
.dp .why{font-size:15px;line-height:1.55;color:rgba(255,255,255,.75);margin:0;max-width:46ch}
@media (max-width:1080px){.dec-grid{grid-template-columns:minmax(0,300px) minmax(0,1fr)}.dec-tabs{grid-column:1/-1;display:flex;overflow-x:auto;scrollbar-width:none}.dt{flex:none}.dt.on::before{left:14px;right:14px;top:auto;bottom:4px;width:auto;height:2px}}
@media (max-width:640px){.dec-grid{grid-template-columns:1fr}.dec-pic{max-width:340px}}
.dec-note{font-family:var(--f-mono);font-size:11px;letter-spacing:.06em;color:rgba(255,255,255,.55);margin:0}

/* ---------- service-specific sections ---------- */
.sx .wrap{padding-block:clamp(64px,8vw,112px);display:grid;gap:clamp(28px,4vw,48px)}
.sx-head{display:grid;gap:12px;max-width:760px}
.sx-head .pre,.lm-more .pre{font-family:var(--f-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin:0}
.sx-sub{font-family:var(--f-display);font-stretch:90%;font-size:clamp(26px,3vw,40px);font-weight:500;line-height:1.12;margin:0;color:var(--ink)}
.sx-foot{font-size:15px;line-height:1.6;color:var(--muted);max-width:62ch;margin:0}
.sp-k{font-family:var(--f-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 8px}
.sx h3{font-family:var(--f-display);font-stretch:90%;font-size:clamp(24px,2.4vw,32px);font-weight:600;line-height:1.1;margin:0 0 12px}
.sx h4{font-family:var(--f-display);font-stretch:90%;font-size:21px;font-weight:600;line-height:1.15;margin:0 0 8px}
.sx p{margin:0}
.wk{appearance:none;border:0;padding:0;cursor:zoom-in;position:relative;display:block;width:100%;aspect-ratio:4/5;border-radius:12px;overflow:hidden;background:var(--soft)}
.wk :is(img,video){width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease)}
.wk:hover :is(img,video){transform:scale(1.04)}
.wk .vid{position:absolute;top:10px;left:10px;z-index:2;font-family:var(--f-mono);font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;background:rgba(5,10,30,.6);color:#fff;padding:4px 9px;border-radius:99px}
/* tabs shared by storyboard and planner */
.sx-tabs{display:flex;flex-wrap:wrap;gap:8px}
.sx-tab{appearance:none;border:1px solid var(--line);background:#fff;color:var(--ink);font:500 14.5px/1 var(--f-body);padding:11px 16px;border-radius:99px;cursor:pointer;display:inline-flex;gap:10px;align-items:center;transition:background .3s,color .3s,border-color .3s}
.sx-tab .n{font-family:var(--f-mono);font-size:10.5px;opacity:.6}
.sx-tab:hover{border-color:var(--blue)}
.sx-tab.on{background:var(--blue);border-color:var(--blue);color:#fff}
.sx-panels{display:grid}
.sx-panel{grid-area:1/1;opacity:0;visibility:hidden;transform:translateY(8px);transition:opacity .5s var(--ease),transform .5s var(--ease),visibility 0s .5s}
.sx-panel.on{opacity:1;visibility:visible;transform:none;transition:opacity .5s var(--ease),transform .5s var(--ease)}
/* storyboard */
.sb{background:var(--soft)}
.sb .sx-panel{display:grid;grid-template-columns:minmax(0,300px) minmax(0,1fr);gap:clamp(24px,3vw,48px);align-items:start}
.sb-idea{font-family:var(--f-display);font-stretch:90%;font-size:clamp(28px,2.8vw,40px);font-weight:600;line-height:1.06;margin:0 0 22px!important}
.sb-meta dl{display:grid;gap:16px;margin:0 0 24px}
.sb-meta dt{font-family:var(--f-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin:0 0 4px}
.sb-meta dd{margin:0;font-size:15px;line-height:1.55;color:var(--ink2,#333)}
.sb-watch{appearance:none;border:0;background:var(--ink);color:#fff;border-radius:99px;padding:10px 18px 10px 12px;display:inline-flex;gap:10px;align-items:center;font:600 14px var(--f-body);cursor:pointer}
.sb-watch svg{width:16px;height:16px}
.sb-strip{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.sb-strip li{position:relative}
.sb-strip img{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:10px;display:block;background:#ddd}
.sb-strip .n{position:absolute;top:8px;left:8px;font-family:var(--f-mono);font-size:10.5px;background:rgba(255,255,255,.9);color:var(--ink);padding:3px 7px;border-radius:99px}
.sb-strip .cap{display:block;font-size:13px;line-height:1.4;color:var(--muted);margin-top:10px}
@media (max-width:900px){.sb .sx-panel{grid-template-columns:1fr}.sb-strip{grid-template-columns:repeat(2,minmax(0,1fr))}}
/* split */
.sp.soft{background:var(--soft)}
.sp-grid{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);gap:clamp(20px,3vw,40px);align-items:stretch}
.sp-col{background:#fff;border:1px solid var(--line);border-radius:18px;padding:clamp(24px,3vw,36px)}
.sp-col:last-child{background:var(--blue);border-color:var(--blue);color:#fff}
.sp-col:last-child .sp-k{color:var(--gold)}
.sp-col ul{list-style:none;margin:8px 0 0;padding:0;display:grid;gap:0}
.sp-col li{padding:14px 0;border-top:1px solid var(--line);font-size:16px;line-height:1.45}
.sp-col:last-child li{border-color:rgba(255,255,255,.18)}
.sp-mid{display:grid;place-items:center}
.sp-mid span{writing-mode:vertical-rl;transform:rotate(180deg);font-family:var(--f-mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
@media (max-width:820px){.sp-grid{grid-template-columns:1fr}.sp-mid span{writing-mode:horizontal-tb;transform:none}}
/* launch map */
.lm-root{display:grid;grid-template-columns:minmax(0,220px) minmax(0,1fr);gap:clamp(20px,3vw,40px);align-items:center;max-width:860px}
.lm-root h3{font-size:clamp(30px,3.4vw,46px)}
.lm-root p:last-child,.lm-kid p:last-child,.lm-card p{font-size:15px;line-height:1.55;color:var(--muted)}
.lm-stem{height:48px;width:1px;background:var(--line);margin-left:110px}
.lm-kids{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(16px,2vw,28px);border-top:1px solid var(--line);padding-top:28px}
.lm-kid .wk{margin-bottom:16px}
.lm-more{display:grid;gap:20px;margin-top:clamp(16px,3vw,40px)}
.lm-pair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(16px,2vw,28px)}
.lm-card{display:grid;grid-template-columns:minmax(0,160px) minmax(0,1fr);gap:20px;background:var(--soft);border-radius:18px;padding:20px;align-items:start}
.lm-card .sp-k{margin-top:12px}
@media (max-width:820px){.lm-root,.lm-card{grid-template-columns:1fr}.lm-kids,.lm-pair{grid-template-columns:1fr}.lm-stem{margin-left:24px}}
/* franchises */
.fr{background:var(--soft)}
.fr-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(16px,2vw,28px)}
.fr-team{background:#fff;border-radius:18px;padding:clamp(22px,3vw,34px);border-top:6px solid var(--team);display:grid;gap:4px;align-content:start}
.fr-team > p:not(.sp-k){font-size:15px;line-height:1.55;color:var(--muted);margin-bottom:18px}
.fr-works{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
@media (max-width:820px){.fr-grid{grid-template-columns:1fr}}
/* dictionary */
.dict-list{border-top:1px solid var(--line)}
.dict-row{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr) minmax(0,1.2fr) 96px;gap:clamp(16px,3vw,40px);align-items:center;padding:22px 0;border-bottom:1px solid var(--line);transition:background .3s}
.dict-row:hover{background:linear-gradient(90deg,rgba(27,67,139,.04),transparent)}
.dict-term{font-family:var(--f-display);font-stretch:90%;font-size:clamp(28px,3vw,42px);font-weight:600;line-height:1.02;color:var(--blue)}
.dict-means{font-size:17px;font-weight:600;line-height:1.35}
.dict-means .sp-k{display:block}
.dict-why{font-size:15px;line-height:1.55;color:var(--muted)}
.dict-pic{width:96px}
@media (max-width:900px){.dict-row{grid-template-columns:1fr 96px}.dict-means,.dict-why{grid-column:1}.dict-pic{grid-row:1/4;grid-column:2}}
/* planner */
.mx{background:var(--blue);color:#fff}
.mx .sx-head .pre{color:var(--gold)}.mx .sx-sub{color:#fff}.mx .sx-foot{color:rgba(255,255,255,.7)}
.mx .sx-tab{background:transparent;border-color:rgba(255,255,255,.3);color:#fff}
.mx .sx-tab.on{background:#fff;color:var(--blue);border-color:#fff}
.mx-cells{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:rgba(255,255,255,.18);border-radius:16px;overflow:hidden}
.mx-cell{background:var(--blue);padding:clamp(20px,2.4vw,30px);min-height:180px}
.mx-cell .sp-k{color:var(--gold)}
.mx-cell p:last-child{font-family:var(--f-display);font-stretch:90%;font-size:clamp(20px,1.9vw,26px);font-weight:500;line-height:1.2}
@media (max-width:900px){.mx-cells{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.mx-cells{grid-template-columns:1fr}}
/* annotated anatomy */
.an{background:var(--soft)}
.an-grid{display:grid;grid-template-columns:minmax(0,420px) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:center}
.an-parts{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.an-parts li{display:grid;grid-template-columns:40px minmax(0,1fr);gap:12px;padding:18px 0;border-bottom:1px solid var(--line);cursor:default;opacity:.5;transition:opacity .35s}
.an-parts li.on{opacity:1}
.an-parts .n{font-family:var(--f-mono);font-size:12px;color:var(--red);padding-top:4px}
.an-parts p{font-size:15px;line-height:1.55;color:var(--muted)}
.fig{background:#fff;border-radius:22px;box-shadow:0 30px 60px -36px rgba(17,44,94,.45);padding:22px;display:grid;gap:12px;position:relative}
.fig .b{position:relative;border-radius:10px;border:1.5px dashed transparent;padding:12px;display:grid;gap:7px;transition:border-color .35s,background .35s}
.fig .b.hl{border-color:var(--red);background:rgba(229,37,33,.05)}
.fig .b i{position:absolute;top:-10px;right:-10px;width:22px;height:22px;border-radius:50%;background:var(--ink);color:#fff;font:600 11px/22px var(--f-mono);text-align:center;font-style:normal;opacity:.25;transition:opacity .35s,background .35s}
.fig .b.hl i{opacity:1;background:var(--red)}
.fig span{display:block;height:9px;border-radius:5px;background:#E6E9F0}
.fig span.s{width:62%}.fig span.xs{width:38%}
.mailer .subj{background:#F4F6FA}.mailer .subj span:first-child{width:46%;height:10px;background:#C9D0DD}
.mailer .hl span:first-child{height:20px;background:var(--blue);opacity:.85}.mailer .hl span.s{height:20px;background:var(--blue);opacity:.85;width:70%}
.mailer .btn span{width:44%;height:36px;border-radius:99px;background:var(--red)}
.mailer .fine span{height:6px;background:#EEF0F4}
.phone{width:300px;justify-self:center;border-radius:40px;padding:46px 16px 22px;border:10px solid #10131a;box-shadow:0 30px 60px -30px rgba(0,0,0,.5)}
.phone .notch{position:absolute;top:10px;left:50%;transform:translateX(-50%);width:90px;height:20px;border-radius:12px;background:#10131a}
.phone .scr{min-height:180px;background:#F4F6FA;align-content:start}
.phone .tap{position:absolute;top:150px;right:56px;width:56px;height:56px;padding:0;border-radius:50%}
.phone .tap b{display:block;width:100%;height:100%;border-radius:50%;border:3px solid var(--red);animation:tapring 1.8s var(--ease) infinite}
@keyframes tapring{0%{transform:scale(.6);opacity:1}100%{transform:scale(1.2);opacity:0}}
.phone .cap span{height:14px;background:#10131a;width:80%;justify-self:center}
.phone .bar span{height:5px;background:linear-gradient(90deg,var(--blue) 45%,#E6E9F0 45%)}
.search .q{border:1.5px solid #D5DAE3;border-radius:99px;padding:12px 18px}
.search .q.hl{border-style:dashed}
.search .q em{font-style:normal;font-size:15px;color:var(--ink)}
.search .q em::after{content:"";display:inline-block;width:1.5px;height:16px;background:var(--blue);margin-left:3px;vertical-align:-3px;animation:caret 1s steps(1) infinite}
@keyframes caret{50%{opacity:0}}
.search .res span:first-child{width:58%;height:14px;background:var(--blue);opacity:.8}
.search .acts{grid-auto-flow:column;justify-content:start;gap:10px}
.search .acts u{display:block;width:88px;height:32px;border-radius:99px;border:1.5px solid #C9D0DD}
.search .map{height:120px;background:repeating-linear-gradient(45deg,#EEF1F6 0 12px,#E6EAF1 12px 24px);place-items:center}
.search .map b{width:18px;height:18px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:var(--red);display:block}
@media (max-width:900px){.an-grid{grid-template-columns:1fr}.fig{max-width:420px}}

.dp .shown{font-size:16px;line-height:1.5;color:#fff;margin:0 0 10px}
.dec-grid{row-gap:12px}
.dec-grid .dec-note{grid-column:2;margin-top:-4px}
@media (max-width:1080px){.dec-grid .dec-note{grid-column:1}}
@media (max-width:640px){.dec-grid .dec-note{grid-column:auto}}

/* ---------- editorial layout (Social Media) ---------- */
a.tag{text-decoration:none;transition:border-color .3s,color .3s}
a.tag:hover{border-color:var(--blue);color:var(--blue)}
/* the thinking: one product per row, picture in the label column, story in the body column */
.th-list{margin-top:clamp(48px,6vw,80px);border-top:1px solid var(--line)}
.th-item{padding-block:clamp(36px,4.5vw,56px);border-bottom:1px solid var(--line);align-items:center;scroll-margin-top:90px}
.th-pic .wk{max-width:300px}
.th-body{display:grid;gap:18px;min-width:0}
.th-k{display:flex;gap:12px;align-items:baseline;font-family:var(--f-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin:0}
.th-k span{color:var(--muted)}
.th-thought{font-family:var(--f-display);font-stretch:90%;font-size:clamp(28px,3vw,42px);font-weight:600;line-height:1.08;margin:0;max-width:20em;text-wrap:balance}
.th-meta{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:4px 0 0;padding:16px 0;border-block:1px solid var(--line);max-width:640px}
.th-meta dt{font-family:var(--f-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 4px}
.th-meta dd{margin:0;font-size:15px;font-weight:600;line-height:1.4}
.th-shown{font-size:16px;line-height:1.55;margin:0;max-width:60ch}
.th-shown span{display:block;font-family:var(--f-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:4px}
.th-line{margin:0;padding-left:16px;border-left:3px solid var(--blue);font-size:17px;line-height:1.5;font-style:italic;color:var(--ink);max-width:60ch}
.th-note{font-family:var(--f-mono);font-size:11px;letter-spacing:.04em;color:var(--muted);margin:20px 0 0}
@media (max-width:820px){.th-pic .wk{max-width:260px}.th-meta{grid-template-columns:1fr 1fr}}
/* the system: a numbered list inside the story column */
.sys-list{list-style:none;margin:12px 0 0;padding:0;border-top:1px solid var(--line);max-width:640px}
.sys-list li{display:grid;grid-template-columns:44px minmax(0,1fr);gap:12px;padding:20px 0;border-bottom:1px solid var(--line)}
.sys-list .n{font-family:var(--f-mono);font-size:12px;color:var(--red);padding-top:5px}
.sys-list h4{font-family:var(--f-display);font-stretch:90%;font-size:22px;font-weight:600;line-height:1.15;margin:0 0 6px}
.sys-list p{margin:0;font-size:15px;line-height:1.55;color:var(--muted)}
/* the work: every piece, once, on an even grid */
.wk-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:12px;margin-top:clamp(40px,5vw,64px)}
.wk-grid .wk{border-radius:10px}
@media (max-width:1080px){.wk-grid{grid-template-columns:repeat(5,minmax(0,1fr))}}
@media (max-width:820px){.wk-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}
.wk.wide :is(img,video){object-fit:contain;background:var(--soft)}
/* compact product index in the thinking label column */
.tags.tags-row{flex-direction:row;flex-wrap:wrap;max-width:320px}
.th-story{font-size:17px;line-height:1.6;color:var(--muted);margin:0;max-width:56ch}
.th-feel{display:inline-flex;align-items:baseline;gap:10px;justify-self:start;margin:0;padding:8px 16px 8px 14px;border-radius:99px;background:rgba(27,67,139,.07);font-weight:600;font-size:15px;color:var(--blue)}
.th-feel span{font-family:var(--f-mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;font-weight:500;color:var(--muted)}
/* closing: a slim strip to the next service */
.nx{background:var(--blue);color:#fff}
.nx-in{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:22px}
.nx-next{display:flex;align-items:center;gap:clamp(14px,2.4vw,28px);color:#fff;text-decoration:none;min-width:0}
.nx-k{font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);white-space:nowrap}
.nx-nm{font-family:var(--f-display);font-stretch:90%;font-size:clamp(20px,2vw,28px);font-weight:600;line-height:1.1}
.nx-go{width:40px;height:40px;flex:none;border-radius:50%;background:#fff;color:var(--blue);display:grid;place-items:center;transition:transform .3s var(--ease)}
.nx-go svg{width:16px;height:16px}
.nx-next:hover .nx-go{transform:translateX(4px)}
.nx-all{color:rgba(255,255,255,.75);text-decoration:none;font-size:14px;font-weight:500;border-bottom:1px solid rgba(255,255,255,.35);padding-bottom:2px;white-space:nowrap}
.nx-all:hover{color:#fff;border-color:#fff}
@media (max-width:620px){.nx-in{flex-direction:column;align-items:flex-start}.nx-k{display:none}}
/* one featured film spans 2×2 so the work grid always closes evenly */
.wk-grid{grid-auto-flow:dense}
.wk-grid .wk.feat{grid-column:span 2;grid-row:span 2;aspect-ratio:auto}
@media (max-width:620px){.nx-in{flex-direction:column-reverse}}
.wk-grid .wk.feat :is(img,video){position:absolute;inset:0}
.stats-k{font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:16px 0 -14px}
/* placements: real ad mock-ups at their natural shape */
.pl{background:var(--soft)}
.pl-phones{display:grid;grid-template-columns:0.58fr 1.16fr 0.57fr;gap:clamp(16px,2vw,28px);align-items:start}
.pl-strips{display:grid;gap:clamp(28px,3vw,44px)}
.pl figure{margin:0;display:grid;gap:12px}
.pl-pic{appearance:none;border:0;padding:0;background:#fff;border-radius:14px;overflow:hidden;cursor:zoom-in;display:block;width:100%;box-shadow:0 20px 50px -34px rgba(17,44,94,.45)}
.pl-pic img{width:100%;height:100%;object-fit:contain;display:block;transition:transform 1.2s var(--ease)}
.pl-pic:hover img{transform:scale(1.02)}
.pl figcaption{font-size:14.5px;line-height:1.5;color:var(--muted)}
.pl figcaption b{display:block;color:var(--ink);font-weight:600;margin-bottom:2px}
@media (max-width:820px){.pl-phones{grid-template-columns:1fr 1fr}}
/* certified partner badges */
.partners{display:grid;gap:12px;margin-top:8px}
.pt-k{font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0}
.pt-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.pt-row img{height:64px;width:auto;border-radius:8px;background:#fff;border:1px solid var(--line)}
/* tighter rhythm: service sections match the editorial rows */
.sx .wrap{padding-block:clamp(56px,6vw,88px);gap:clamp(24px,3vw,36px)}
.pl-phones{gap:16px}
.pl-strips{gap:16px;margin-top:-8px}
.pl figure{gap:0}
/* placement strips two to a row; an odd last strip runs full width so the grid closes evenly */
.pl-strips{grid-template-columns:repeat(2,minmax(0,1fr))}
.pl-strips figure:last-child:nth-child(odd){grid-column:1/-1}
@media (max-width:820px){.pl-strips{grid-template-columns:1fr}}

/* staged process: one film traced from script to screen */
.pr-steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(14px,1.8vw,24px);counter-reset:none}
.pr-step{background:#fff;border:1px solid var(--line);border-radius:18px;padding:clamp(18px,2vw,26px);display:grid;gap:12px;align-content:start;position:relative}
.pr-step:not(:last-child)::after{content:"";position:absolute;right:calc(-1 * clamp(14px,1.8vw,24px) / 2 - 5px);top:42px;width:10px;height:10px;border-top:2px solid var(--blue);border-right:2px solid var(--blue);transform:rotate(45deg);opacity:.5}
.pr-k{display:flex;gap:10px;align-items:baseline;font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin:0}
.pr-k span{color:var(--muted)}
.pr-step h3{font-family:var(--f-display);font-stretch:90%;font-size:clamp(24px,2.2vw,30px);font-weight:600;line-height:1.05;margin:0}
.pr-d{font-size:14.5px;line-height:1.55;color:var(--muted);margin:0}
.pr-ex{display:grid;gap:10px;margin-top:6px;padding-top:14px;border-top:1px solid var(--line)}
.pr-ex blockquote{margin:0;padding:14px 16px;border-radius:12px;background:var(--soft);border-left:3px solid var(--blue);font-family:var(--f-display);font-stretch:90%;font-size:19px;line-height:1.2;font-weight:500}
.pr-frames{display:grid;gap:6px}
.pr-frames.n3{grid-template-columns:repeat(3,minmax(0,1fr))}
.pr-frames.n1{grid-template-columns:minmax(0,60%)}
.pr-frames img{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:8px;display:block;background:#ddd}
.pr-cap{font-size:13px;line-height:1.45;color:var(--muted);margin:0}
@media (max-width:1080px){.pr-steps{grid-template-columns:repeat(2,minmax(0,1fr))}.pr-step::after{display:none}}
@media (max-width:620px){.pr-steps{grid-template-columns:1fr}}